{"title":"OLED Televisions","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStunning OLED TVs with perfect blacks, vibrant colors, and ultra-slim design. Upgrade your home entertainment with cinematic picture quality.\u003c\/p\u003e","products":[{"product_id":"s85d-77-hdr-oled-smart-tv-2025","title":"S85D 77\" HDR OLED Smart TV (2024)","description":"\u003cdiv class=\"clearfix\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003ch5\u003e\u003cstrong\u003eExperience The Difference Of Ai-Powered Samsung OLED\u003c\/strong\u003e\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e*Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eNq4 Ai Gen2 Processor: Samsung Most Intelligent 4K Processor\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eThink of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE77S90DAEXXU\/QE77S90DAEXXU_2.avif\" alt=\"\"\u003e\n\u003ch5\u003e\n\u003cstrong\u003ePerformance Compared To 2024 \u003c\/strong\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eOLED \u003c\/strong\u003e\u003cstrong\u003eQ70D\u003c\/strong\u003e\n\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE77S90DAEXXU\/QE77S90DAEXXU_3.avif\" alt=\"\"\u003e\n\u003ch5\u003e\n\u003cstrong\u003eOLED\u003c\/strong\u003e\u003cstrong\u003e: Pure Blacks And Bright Whites From Individually Controlled Pixels\u003c\/strong\u003e\n\u003c\/h5\u003e\n\u003cp\u003eExperience the magic of cinematic viewing, in your living room. Rather than using a backlight, OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Combined with Pantone validated colour accuracy, everything you watch comes to life in stunning realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE77S90DAEXXU\/QE77S90DAEXXU_4.avif\" alt=\"\"\u003e\n\u003ch5\u003e\u003cstrong\u003eContour Design: A Flowing And Elegant Design That Blends Into Your Home\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eCapturing the fluid beauty of a wave, our carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE77S90DAEXXU\/QE77S90DAEXXU_5.avif\" alt=\"\"\u003e\n\u003ch5\u003e\u003cstrong\u003eSmart TV Powered By Tizen*: Your Favourite Apps On The Best-Selling Samsung Smart TV**\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e*Samsung account required to access our network-based smart services and apps.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE77S90DAEXXU\/QE77S90DAEXXU_6.avif\" alt=\"\"\u003e\n\u003ch5\u003e\u003cstrong\u003eSamsung TV Plus: Entertainment For Every Day. Always For Free\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eWatch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e*Samsung account and internet connection required.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003e4K Al Upscaling: Watch In Glorious 4K, Even If It Wasn'T Filmed That Way*\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eFrom news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD,regardless of the source. With Al and 20 neural networks, our TV intelligently analyses images and restores detailfor a stunning visual experience.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE77S90DAEXXU\/QE77S90DAEXXU_7.avif\" alt=\"\"\u003e\n\u003ch5\u003e\n\u003cstrong\u003eOLED \u003c\/strong\u003e\u003cstrong\u003eHDR: Boosted Brightness And Contrast Enabled By Every Pixel\u003c\/strong\u003e\n\u003c\/h5\u003e\n\u003cp\u003eSee the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE77S90DAEXXU\/QE77S90DAEXXU_8.avif\" alt=\"\"\u003e\n\u003ch5\u003e\u003cstrong\u003eReal Depth Enhancer: Depth Perceived Just As A Person'S Eyes Would\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eReal Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you arewatching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just likea person's eyes would.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eViewing experience may vary according to types of content and format.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eDolby Atmos: Cinematic Sound Reimagined With Dolby Atmos And Your TV's 8 Speakers\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eDolby Atmos delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakersto create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in yourfavourite blockbuster, it feels like it is actually flying over you.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eObject Tracking Sound Lite: Sound That Tracks The Action On-Screen\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eObject Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending onwhere the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering allaround you.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eAdaptive Sound Pro: Authentic Sound As The Artist Intended, Remastered With Al Audio Processing\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eAdaptive Sound Pro optimizes sound by considering the characteristics of both your room and audio content.Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to Al audioprocessing that extracts and processes sound objects.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis feature can be activated in the TV Menu › Intelligent Mode › Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eSamsung Q-Symphony: Samsung TVs And Soundbars Play Together In Perfect Harmony\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eEnhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoyexceptional sound from both your TV and soundbar speakers - at the same time. Get the audio experience yourSamsung TV deserves.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Compatible Samsung Soundbar required.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eGaming Experience:\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE77S90DAEXXU\/QE77S90DAEXXU_9.avif\" alt=\"\"\u003e\n\u003ch5\u003e\u003cstrong\u003eMotion Xcelerator 120H2*: Experience Ultra-Smooth Tv Gaming With Up To 4K120Hz Motion*\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eDesigned for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsivegameplay. Become the greatest of all time with lightning-quick motion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e*Supports VRR\/4K120Hz as specified in HDMI 2.1. Not applicable to 50\".\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eAl Auto Game Mode: Game Settings Automatically Adjusted By Al\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eGet the edge over your competition. Al Auto Game Mode recognises the genre of game you are playing, andautomatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. Soall you need to do is turn on your game and play.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAl Auto Game Mode is available for certain console games only.* Availability may vary according to game content and format.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eGame Bar: Optimise Your Gaming Experience\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eThe advanced Game Bar* lets you quickly optimise your gameplay-whether that's switching aspect ratios,checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9aspect ratios and see more of your surroundings at once.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Applicable to console and PC Gaming only. Some titles may not support this feature.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eFreesync Premium Pro*: Hdr Gaming Without Screen Tearing And Stuttering\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience:combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals*. Watchyour games come to life in spectacular colour and vivid detail.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Compatible games and consoles only.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eSmartthings: Control Your Smart Home From Your TV\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eFrom game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button*. You can even monitor home cameras, or see who's at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.\u003c\/p\u003e\n\u003ch5\u003e\n\u003cstrong\u003e\u003cem\u003e*Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.\u003c\/em\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg alt=\"\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE77S90DAEXXU\/QE77S90DAEXXU_10.jfif\" class=\"img-responsive\"\u003e\n\u003ch5\u003e\u003cstrong\u003eMulti View: See It All At Once, On The Big Screen\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eDesigned for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsivegameplay. Become the greatest of all time with lightning-quick motion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003e\n\u003cstrong\u003e\u003cem\u003e*Samsung account, internet connection and compatible mobile device required.\u003c\/em\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg alt=\"\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE77S90DAEXXU\/QE77S90DAEXXU_11.jfif\" class=\"img-responsive\"\u003e\n\u003cp\u003eSamsung Daily+ brings together apps such as SmartThings and Workspace so that you can easily manage yourdaily activities and lifestyle from the comfort of your TV.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003e\n\u003cstrong\u003e\u003cem\u003e*Samsung account and internet connection required.\u003c\/em\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg alt=\"\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE77S90DAEXXU\/QE77S90DAEXXU_12.avif\" class=\"img-responsive\"\u003e\n\u003ch5\u003e\u003cstrong\u003eSamsung Knox Security: Your Privacy. Secured.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eSamsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automaticblocking of harmful attacks; and constant audits, updates and monitoring*. It even protects all the Home loTdevices connected to your TV**. It's your privacy, secured.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e*Security software update is guaranteed for at least three years from product launch. Latest software update is required.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Must be connected to Samsung TV via SmartThings.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg alt=\"\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE77S90DAEXXU\/QE77S90DAEXXU_13.avif\" class=\"img-responsive\"\u003e\n\u003ch5\u003e\u003cstrong\u003eSolarcell One Remote: Control All Your Devices With One Solar-Powered Remote\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eConsciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries*.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e*Must be charged via USB C cable (sold separately) if battery is fully drained.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003ch5\u003e\u003cstrong\u003eAl Energy Mode: Monitor And Reduce Your Energy Consumption*.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eSave energy* with Al Energy Mode and SmartThings**, With Al Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room*** to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Requires SmartThings app, Internet connection, and SmartThings enabled devices.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Adaptive Brightness will not operate in environments exceeding 80 lux.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eOLED: Pure blacks and bright whites from individually controlled pixels\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eNq4 ai gen2 processor: Brightness, colour and detail boosted by our most intelligent 4k ai processor\u003c\/li\u003e\n\u003cli\u003eObject tracking sound lite \u0026amp; dolby atmos: Experience sound that moves with the action on-screen\u003c\/li\u003e\n\u003cli\u003eMotion xcelerator 120hz: Experience ultra-smooth tv gaming with up to 4k 120hz motion*\u003c\/li\u003e\n\u003cli\u003eAdaptive sound pro\u003c\/li\u003e\n\u003cli\u003eActive voice amplifier pro\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/h5\u003e\n\u003ch6 class=\"subheader\"\u003e\u003cstrong\u003eDisplay\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ctable class=\"table table-striped table-product-features\" style=\"width: 100.062%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 46.5955%;\"\u003e\u003cstrong\u003eDisplay Resolution\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.1207%;\"\u003e4K Ultra HD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 46.5955%;\"\u003e\u003cstrong\u003eScreen Type\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.1207%;\"\u003eOLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 46.5955%;\"\u003e\u003cstrong\u003eScreen Size (Display)\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.1207%;\"\u003e77\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 46.5955%;\"\u003e\u003cstrong\u003eScreen Resolution\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.1207%;\"\u003e3840 x 2160px\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 46.5955%;\"\u003e\u003cstrong\u003eRefresh Rate\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.1207%;\"\u003e100Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch6 class=\"subheader\"\u003e\u003cstrong\u003eTV Features\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ctable class=\"table table-striped table-product-features\" style=\"width: 100.062%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 46.0461%;\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.6701%;\"\u003e\n\u003cul class=\"list tick-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"OLED TV\"\u003e\u003c\/span\u003eOLED TV\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"HDR\"\u003e\u003c\/span\u003eHDR\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Frame TV\"\u003e\u003c\/span\u003eFrame TV\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"4K Ultra HD\"\u003e\u003c\/span\u003e4K Ultra HD\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Smart TV\"\u003e\u003c\/span\u003eSmart TV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 46.0461%;\"\u003e\u003cstrong\u003eImage Quality\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.6701%;\"\u003eHDR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 46.0461%;\"\u003e\u003cstrong\u003eAdditional Features\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.6701%;\"\u003e\n\u003cul class=\"list tick-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Web Browser\"\u003e\u003c\/span\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Sound Mirroring\"\u003e\u003c\/span\u003eSound Mirroring\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"HDMI\"\u003e\u003c\/span\u003eHDMI\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Auto Power Off\"\u003e\u003c\/span\u003eAuto Power Off\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Energy Saving Mode\"\u003e\u003c\/span\u003eEnergy Saving Mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"DVB-T2CS2\"\u003e\u003c\/span\u003eDVB-T2CS2\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"FreeSync Premium Pro\"\u003e\u003c\/span\u003eFreeSync Premium Pro\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"FreeSync Premium\"\u003e\u003c\/span\u003eFreeSync Premium\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Dolby Atmos\"\u003e\u003c\/span\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Screen Mirroring\"\u003e\u003c\/span\u003eScreen Mirroring\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Contrast Enhancer\"\u003e\u003c\/span\u003eContrast Enhancer\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Analog Tuner\"\u003e\u003c\/span\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Game Mode\"\u003e\u003c\/span\u003eGame Mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Auto Game Mode\"\u003e\u003c\/span\u003eAuto Game Mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Universal Control\"\u003e\u003c\/span\u003eUniversal Control\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Remote\"\u003e\u003c\/span\u003eRemote\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Mobile to TV Mirroring\"\u003e\u003c\/span\u003eMobile to TV Mirroring\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"TV to Mobile Mirroring\"\u003e\u003c\/span\u003eTV to Mobile Mirroring\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Power Saving Mode\"\u003e\u003c\/span\u003ePower Saving Mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Twin Tuners\"\u003e\u003c\/span\u003eTwin Tuners\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"USB\"\u003e\u003c\/span\u003eUSB\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch6 class=\"subheader\"\u003e\u003cstrong\u003ePower\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ctable class=\"table table-striped table-product-features\" style=\"width: 100.062%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 46.2119%;\"\u003e\u003cstrong\u003eFrequency\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.5043%;\"\u003e50\/60 Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 46.2119%;\"\u003e\u003cstrong\u003ePower Source\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.5043%;\"\u003eMain\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 46.2119%;\"\u003e\u003cstrong\u003eVoltage\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.5043%;\"\u003e220-240 V\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch6 class=\"subheader\"\u003e\u003cstrong\u003eVideo\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ctable class=\"table table-striped table-product-features\" style=\"width: 100.062%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 45.6118%;\"\u003e\u003cstrong\u003eVideo Format\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 54.1044%;\"\u003e\n\u003cul class=\"list tick-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"HDR\"\u003e\u003c\/span\u003eHDR\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"HDR 10+\"\u003e\u003c\/span\u003eHDR 10+\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"4K\"\u003e\u003c\/span\u003e4K\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 45.6118%;\"\u003e\u003cstrong\u003eVideo Definition\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 54.1044%;\"\u003e4K\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch6 class=\"subheader\"\u003e\u003cstrong\u003eAudio\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ctable class=\"table table-striped table-product-features\" style=\"width: 100.062%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 45.8352%;\"\u003e\u003cstrong\u003eAudio Features\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.881%;\"\u003e\n\u003cul class=\"list tick-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Digital Audio Output\"\u003e\u003c\/span\u003eDigital Audio Output\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Dynamic Range Control\"\u003e\u003c\/span\u003eDynamic Range Control\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Bluetooth\"\u003e\u003c\/span\u003eBluetooth\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Dolby Atmos\"\u003e\u003c\/span\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Amplifier\"\u003e\u003c\/span\u003eAmplifier\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Object Tracking Sound (OTS)\"\u003e\u003c\/span\u003eObject Tracking Sound (OTS)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Adaptive Sound\"\u003e\u003c\/span\u003eAdaptive Sound\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"compare-checkbox\" title=\"Q Symphony\"\u003e\u003c\/span\u003eQ Symphony\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 45.8352%;\"\u003e\u003cstrong\u003eNumber of Speakers\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.881%;\"\u003e8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003ch6 class=\"subheader\"\u003e\u003cstrong\u003ePlatform\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ctable class=\"table table-striped table-product-features\" style=\"width: 100.062%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 45.6209%;\"\u003e\u003cstrong\u003eOperating System\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 54.0953%;\"\u003eTizen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003ch6 class=\"subheader\"\u003e\u003cstrong\u003ePower\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ctable class=\"table table-striped table-product-features\" style=\"width: 100.062%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 46.0935%;\"\u003e\u003cstrong\u003eAnnual Power Consumption\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 53.4391%;\"\u003e115 KWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch6 class=\"subheader\"\u003e\u003cstrong\u003eCertifications\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ctable class=\"table table-striped table-product-features\" style=\"width: 100.062%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 47.2688%;\"\u003e\u003cstrong\u003eEnergy Rating Label\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 52.4474%;\"\u003eG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch6 class=\"subheader\"\u003e\u003cstrong\u003eWarranty\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ctable class=\"table table-striped table-product-features\" style=\"width: 100.062%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 47.0226%;\"\u003e\u003cstrong\u003eWarranty\u003c\/strong\u003e\u003c\/th\u003e\n\u003ctd style=\"width: 52.6936%;\"\u003e12 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":50201999966541,"sku":"QE77S85DAEXXU","price":2099.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/QE55S85DAEXXUA.png?v=1726584110"},{"product_id":"oled-ai-65-4k-hdr-smart-tv-oled65g56ls-aek","title":"OLED AI 65\" 4K HDR Smart TV OLED65G56LS.AEK","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5522LG_205_20YR_20WAR1764255329.png?v=1764258740\" alt=\"Samita\"\u003e\u003c\/h2\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 65\" 4K HDR Smart TV | OLED65G56LS.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED65G56LS (G5 series) features an ultra-slim ‘Gallery’ design and OLED evo panel with Brightness Booster Ultimate for up to 3× brighter visuals. Powered by the α11 AI Processor Gen2 and webOS 25 with AI Magic Remote, it delivers cinematic picture quality, intelligent AI control, and immersive Dolby Atmos sound.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eOLED evo + Brightness Booster Ultimate:\u003c\/strong\u003e Enhanced peak brightness—up to 3× brighter for vivid HDR content.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα11 AI Processor Gen2:\u003c\/strong\u003e AI Super Upscaling, Dynamic Tone Mapping Pro, and motion clarity enhancements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect Colour \u0026amp; Contrast:\u003c\/strong\u003e 100 % colour fidelity with UL-verified perfect blacks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz Refresh + HDMI 2.1:\u003c\/strong\u003e Four ports supporting 4K\/165 Hz VRR, ALLM, FreeSync, G‑Sync \u0026amp; Game Optimizer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart AI Interface:\u003c\/strong\u003e webOS 25 with AI Chatbot, Voice ID, AI Search, and five years of software support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro:\u003c\/strong\u003e 60 W system with virtual 11.1.2 surround and Dolby Atmos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/g5\/oled65g56ls\/OLED65G56LS_2010x1334_7.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"alpha 11 AI Processor Gen2 is against a dark background. It glows with purple and blue light from within illuminating the microchip circuits around it. The title talks about how the processor that is dedicated to LG OLED evo delivers 4K quality, stunning color and brightness with pixel-level precision. Performance statistics are visible. 6.7 times greater AI neural processing, NPU. 2.2 times faster operation, CPU. 3.6 times improved graphics, GPU.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e SDR – E; HDR – G\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Use:\u003c\/strong\u003e 85 kWh\/1 000 h in SDR (~85 W); 222 kWh\/1 000 h in HDR (~222 W); standby ≤ 0.5 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstimated Annual Consumption:\u003c\/strong\u003e ~173 kWh\/year\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 65″ OLED evo 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz; supports 165 Hz VRR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Formats:\u003c\/strong\u003e Dolby Vision IQ, HDR10, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 3× USB, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio:\u003c\/strong\u003e 60 W 4.2‑channel with virtual 11.1.2 Dolby Atmos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Ultra-slim ‘Gallery’ style; 22 kg (no stand)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelease Date:\u003c\/strong\u003e August 30, 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/g5\/oled65g56ls\/OLED65G56LS_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"A space shuttle launching from the ground. The scene is split in the middle with one half slightly darker and duller. The other half shows how the rocket blast is remarkably bright, demonstrating how bright visuals can be on an LG OLED TV screen with the light emitting structure and lighting control architecture of Brightness Booster Ultimate.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eOrder Now at Redmond Electric\u003c\/h3\u003e\n\u003cp\u003eExperience the pinnacle of OLED evo performance, gaming, AI brilliance, and energy transparency. \u003ca style=\"color: #0073e6; text-decoration: none; font-weight: bold;\" href=\"https:\/\/www.Redmond%20Electric.ie\/\"\u003e Order your LG OLED65G56LS.AEK today at Redmond Electric \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52245469921613,"sku":"OLED65G56LS.AEK","price":2599.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_5ac5772e-b8a7-45b5-be38-c36af2b1de3d.jpg?v=1770890960"},{"product_id":"lg-oled-ai-77-4k-hdr-smart-tv-oled77c54la-aek","title":"OLED AI 77\" 4K HDR Smart TV","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5522LG_205_20YR_20WAR1764255329.png?v=1764258309\" alt=\"Samita\"\u003e\u003c\/h2\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 77\" 4K HDR Smart TV | OLED77C54LA.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED77C54LA (C5 series) features an OLED evo panel with Brightness Booster Ultimate, delivering perfect blacks, vibrant 100 % colour fidelity and enhanced peak brightness. Powered by the α9 AI Processor Gen8 and webOS 25 with AI Magic Remote, it brings cinema-grade visuals, intuitive AI control, and immersive Dolby Atmos sound to the big screen.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eOLED evo + Brightness Booster:\u003c\/strong\u003e Self-lit pixels with elevated luminosity for deeper blacks and detailed highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα9 AI Processor Gen8:\u003c\/strong\u003e AI Super Upscaling and Tone Mapping Pro for picture refinement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Fidelity \u0026amp; Volume:\u003c\/strong\u003e Certified for true-to-life, lifelike colour reproduction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz + HDMI 2.1:\u003c\/strong\u003e Four full-bandwidth HDMI ports with ALLM, VRR, FreeSync, G‑Sync and Game Optimizer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-enhanced Smart UI:\u003c\/strong\u003e webOS 25 with AI Magic Remote, AI Chatbot, Voice ID, AI Search and Re:New software updates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro:\u003c\/strong\u003e 2.2-channel, 40 W output with virtual 11.1.2 surround and Dolby Atmos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled77c54la\/gallery\/OLED77C54LA_2010x1334_7.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e F (SDR) \/ G (HDR)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Draw:\u003c\/strong\u003e 125 W (SDR) \/ 326 W (HDR)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Consumption:\u003c\/strong\u003e ≤ 0.5 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstimated Annual Energy Use:\u003c\/strong\u003e ~173 kWh\/year\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 77″ (195 cm) OLED evo 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native; 0.1 ms response\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Formats:\u003c\/strong\u003e Dolby Vision, HDR10, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 3× USB 2.0, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio Output:\u003c\/strong\u003e 2.2 ch, 40 W with Dolby Atmos and AI Sound Pro\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote and Re:New updates\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA Mount:\u003c\/strong\u003e 300 × 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 23.5 kg (no stand); 27.1 kg (with stand)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"Next-level visual\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled77c54la\/gallery\/OLED77C54LA_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cp\u003eElevate your home cinema with LG’s stunning OLED evo series—designed for performance, intelligence, and energy transparency. \u003ca href=\"https:\/\/www.Redmond%20Electric.ie\/\" style=\"color: #0073e6; text-decoration: none; font-weight: bold;\"\u003e Order your LG OLED77C54LA.AEK now at Redmond Electric \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52245470052685,"sku":"OLED77C54LA.AEK","price":2799.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_a8dcb549-bb9d-40b9-9509-51a0d3a11754.jpg?v=1770890256"},{"product_id":"lg-oled-ai-65-4k-hdr-smart-tv-oled65c54la-aek","title":"OLED AI 65\" 4K HDR Smart TV OLED65C54LA.AEK","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5522LG_205_20YR_20WAR1764255329.png?v=1764258216\" alt=\"Samita\"\u003e\u003c\/h2\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 65\" 4K HDR Smart TV | OLED65C54LA.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED65C54LA (C5 series) features a self-lit OLED evo panel with perfect blacks, enhanced by the α9 AI Processor Gen8 and Brightness Booster for bright, lifelike visuals. Powered by webOS 25 and the AI Magic Remote, it delivers cinema-grade picture quality, powerful AI features, and seamless gaming performance.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eOLED evo Panel:\u003c\/strong\u003e Self‑illuminating pixels provide infinite contrast and perfect black levels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα9 AI Processor Gen8:\u003c\/strong\u003e AI-driven Super Upscaling, HDR Expression Enhancer, and Brightness Booster.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Fidelity \u0026amp; Volume:\u003c\/strong\u003e Verified true-to-life colour accuracy and richness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz Refresh + HDMI 2.1:\u003c\/strong\u003e Four ports support ALLM, VRR, FreeSync, G‑Sync, and Game Optimizer for responsive gaming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Experience:\u003c\/strong\u003e webOS 25 with AI Magic Remote, AI Chatbot, Voice ID, AI Search, and Home Hub.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro 40 W:\u003c\/strong\u003e Virtual 11.1.2 surround with Dolby Atmos and WOW Orchestra for immersive audio.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled65c54la\/gallery\/OLED65C54LA_2010x1334_7.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e F (SDR), G (HDR)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Use:\u003c\/strong\u003e SDR ~95 W; HDR ~234 W; Standby ≤ 0.5 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnnual Energy Use:\u003c\/strong\u003e ~95 kWh\/1 000 h (SDR); ~234 kWh\/1 000 h (HDR)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 65″ OLED evo 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native; 0.1 ms response time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Support:\u003c\/strong\u003e Dolby Vision, HDR10, HLG, Filmmaker Mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 3× USB, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio:\u003c\/strong\u003e 2.2 ch, 40 W AI Sound Pro with Dolby Atmos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA:\u003c\/strong\u003e 300 × 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 16.6 kg (no stand); 18.5 kg (with stand)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled65c54la\/gallery\/OLED65C54LA_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Next-level visual\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eOrder Now at Redmond Electric\u003c\/h3\u003e\n\u003cp\u003eBring home OLED brilliance, responsive gaming, AI-driven smart features, and transparent energy use. \u003ca style=\"color: #0073e6; text-decoration: none; font-weight: bold;\" href=\"https:\/\/www.Redmond%20Electric.ie\/\"\u003e Order your LG OLED65C54LA.AEK today at Redmond Electric \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52245470085453,"sku":"OLED65C54LA.AEK","price":1598.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_4a869c89-add7-4d02-b7e3-49ed8f3167b0.jpg?v=1770890862"},{"product_id":"lg-oled-ai-55-4k-hdr-smart-tv-oled55c54la-aek","title":"OLED AI 55\" 4K HDR Smart TV","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 55\" 4K HDR Smart TV | OLED55C54LA.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED55C54LA (C5 series) features a self‑lit OLED evo panel with perfect blacks and vivid, accurate colours. Powered by the α9 AI Processor Gen8 and running webOS 25 with AI Magic Remote, it delivers cinema‑grade visuals, smart usability, and high‑performance gaming.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eOLED evo Display:\u003c\/strong\u003e Self‑lit pixels for infinite contrast and perfect black levels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα9 AI Processor Gen8:\u003c\/strong\u003e Frame‑by‑frame AI Super Upscaling and dynamic tone mapping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Fidelity \u0026amp; Volume:\u003c\/strong\u003e Certified for true‑to‑life, vivid visuals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz + HDMI 2.1:\u003c\/strong\u003e Four ports supporting ALLM, VRR, FreeSync, and G‑Sync for smooth gaming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Experience:\u003c\/strong\u003e webOS 25 with AI Magic Remote offering Chatbot, Voice ID, AI Search, and Home Hub.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro:\u003c\/strong\u003e 40 W output with virtual 11.1.2 surround and Dolby Atmos clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled55c54la\/gallery\/OLED55C54LA_2010x1334_7.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e SDR: F \/ HDR: G\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Draw:\u003c\/strong\u003e SDR – ~77 W (≈77 kWh\/1 000 h); HDR – ~191 W (191 kWh\/1 000 h).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Power:\u003c\/strong\u003e ≤ 0.5 W\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 55″ OLED evo 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native; 0.1 ms response time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Formats:\u003c\/strong\u003e Dolby Vision, HDR10, HLG, Filmmaker Mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 3× USB, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio:\u003c\/strong\u003e 2.2 ch, 40 W with AI Sound Pro + Dolby Atmos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA Mount:\u003c\/strong\u003e 300 × 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight (no stand):\u003c\/strong\u003e ~14.1 kg; with stand: ~16 kg\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled55c54la\/gallery\/OLED55C54LA_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Next-level visual\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52245470478669,"sku":"OLED55C54LA.AEK","price":1299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_2096a89b-c804-40d2-85d8-22ba98f2226e.jpg?v=1770889829"},{"product_id":"lg-oled-ai-48-4k-hdr-smart-tv-oled48c54la-aek","title":"OLED AI 48\" 4K HDR Smart TV","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5522LG_205_20YR_20WAR1764255329.png?v=1764258140\" alt=\"Samita\"\u003e\u003c\/h2\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 48\" 4K HDR Smart TV | OLED48C54LA.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED48C54LA (C5 series) features a self-lit OLED evo panel delivering perfect blacks and vivid colours, enhanced by the α9 AI Processor Gen8 for exceptional visual clarity. With webOS 25 and the AI Magic Remote, it offers a smart, cinematic experience ideal for smaller living spaces and next-gen gaming.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf‑Lit OLED evo Panel:\u003c\/strong\u003e Infinite contrast and perfect black levels with pixel-level illumination.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα9 AI Processor Gen8:\u003c\/strong\u003e AI-driven Super Upscaling, dynamic tone mapping, and enhanced picture quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Fidelity \u0026amp; Volume:\u003c\/strong\u003e Accurate, vibrant visuals verified for true-to-life colour reproduction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz + HDMI 2.1:\u003c\/strong\u003e Supports ALLM, VRR, FreeSync \u0026amp; G‑Sync via four HDMI 2.1 ports for smooth gaming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Interface:\u003c\/strong\u003e webOS 25 with AI Magic Remote, AI Chatbot, Voice ID \u0026amp; AI Search.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro:\u003c\/strong\u003e Virtual surround sound with Dolby Atmos for an immersive audio experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled48c54la\/OLED48C54LA_2010x1334_04.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Side view of LG OLED evo AI C5 4K Smart TV.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e G\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSDR Consumption:\u003c\/strong\u003e 64 kWh\/1 000 h (~64 W on average)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Consumption:\u003c\/strong\u003e 115 kWh\/1 000 h (~115 W on average)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Power:\u003c\/strong\u003e ≤ 0.5 W\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 48″ OLED evo 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native; response time 0.1 ms\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Formats:\u003c\/strong\u003e Dolby Vision, HDR10, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 3× USB, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio Output:\u003c\/strong\u003e 40 W (2.2 ch) with AI Sound Pro \u0026amp; Dolby Atmos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA Mount:\u003c\/strong\u003e 300 × 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight (no stand):\u003c\/strong\u003e 14.9 kg\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled48c54la\/OLED48C54LA_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Next-level visual\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52245470544205,"sku":"OLED48C54LA.AEK","price":1099.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_c93531bd-e659-4165-85d8-a48a6791e1e2.jpg?v=1764256497"},{"product_id":"lg-oled-ai-42-4k-hdr-smart-tv-oled42c54la-aek","title":"OLED AI 42\" 4K HDR Smart TV","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5522LG_205_20YR_20WAR1764255329.png?v=1764258140\" alt=\"Samita\"\u003e\u003c\/h2\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 42\" 4K HDR Smart TV | OLED42C54LA.AEK\u003c\/h2\u003e\n\u003cp\u003eMeet the LG OLED42C54LA (C5 series) with a self-lit OLED evo panel delivering perfect blacks, vivid colours, and a brightness boost algorithm. Powered by the α9 AI Processor Gen8 and featuring webOS 25 with AI Magic Remote, this 42″ marvel brings cinema-grade visuals and smart AI control to smaller spaces and gaming setups.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf‑Lit OLED evo Panel:\u003c\/strong\u003e Infinite contrast and perfect black levels thanks to pixel-level illumination.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα9 AI Processor Gen8:\u003c\/strong\u003e Enhances each frame with AI super upscaling and dynamic tone mapping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Accuracy \u0026amp; Volume:\u003c\/strong\u003e Delivers true-to-life, certified colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz + HDMI 2.1:\u003c\/strong\u003e Supports ALLM, VRR, FreeSync, and G‑Sync using four HDMI 2.1 ports.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart UI:\u003c\/strong\u003e webOS 25 with AI Magic Remote, Chatbot, Voice ID, and AI Search for easy navigation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmersive Audio:\u003c\/strong\u003e AI Sound Pro virtual 11.1.2 surround with Dolby Atmos enhancement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled42c54la\/gallery\/OLED42C54LA_2010x1334_4.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Side view of LG OLED evo AI C5 4K Smart TV.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e G (SDR and HDR modes).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Draw (SDR):\u003c\/strong\u003e 52 W typical—52 kWh per 1,000 h.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Draw (HDR):\u003c\/strong\u003e 91 W typical—91 kWh per 1,000 h.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Power:\u003c\/strong\u003e 0.5 W maximum.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 42″ OLED 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Formats:\u003c\/strong\u003e Dolby Vision, HDR10, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 2× USB, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio Output:\u003c\/strong\u003e 20 W, 2.0 ch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA Mount:\u003c\/strong\u003e 300 × 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e ~9.8 kg (no stand)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled42c54la\/gallery\/OLED42C54LA_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Next-level visual\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52245470609741,"sku":"OLED42C54LA.AEK","price":799.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_74021349-2873-4d26-a33b-527606481dbc.jpg?v=1764256530"},{"product_id":"lg-oled-ai-65-4k-hdr-smart-tv-oled65b56la-aek","title":"OLED AI 65\" 4K HDR Smart TV OLED65B56LA.AEK","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5522LG_205_20YR_20WAR1764255329.png?v=1764258666\" alt=\"Samita\"\u003e\u003c\/h2\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 65\" 4K HDR Smart TV | OLED65B56LA.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED65B56LA (B5 series) features a self-lit OLED panel delivering perfect blacks and accurate colours certified for 100 % colour fidelity and volume. Driven by the α8 AI Processor Gen2 and webOS 25 with AI Magic Remote, this TV offers an immersive cinematic experience and smooth performance for entertainment and gaming.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf‑Lit OLED Display:\u003c\/strong\u003e Perfect blacks and infinite contrast thanks to pixel-level control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα8 AI Processor Gen2:\u003c\/strong\u003e Enhances every scene with AI-driven upscaling and tone mapping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Accuracy:\u003c\/strong\u003e Full colour fidelity ensures vibrant, lifelike visuals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz Refresh + HDMI 2.1:\u003c\/strong\u003e Four ports support ALLM, VRR, FreeSync, G‑Sync for gaming excellence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Interface:\u003c\/strong\u003e webOS 25 with AI Chatbot, Voice ID, AI Search, and Home Hub.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro + Dolby Atmos:\u003c\/strong\u003e Virtual 9.1.2 surround sound for an immersive audio experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/images\/tvs-soundbars\/oled\/oled65b56la\/OLED65B56LA_2010x1334_4.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Front view and side view of LG OLED AI B5 4K Smart TV showing its length, width, height, and depth dimensions.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e F in SDR, G in HDR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Consumption:\u003c\/strong\u003e 92 kWh\/1 000 h in SDR; 167 kWh\/1 000 h in HDR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Power:\u003c\/strong\u003e ≤ 0.5 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstimated Annual Use:\u003c\/strong\u003e ~127 kWh based on typical viewing patterns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 65″ OLED 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native; 0.1 ms response time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Formats:\u003c\/strong\u003e Dolby Vision, HDR10, HLG, Filmmaker Mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio Output:\u003c\/strong\u003e 20 W (2.0 ch) with AI Sound Pro and Dolby Atmos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e 4× HDMI 2.1, 2× USB, Ethernet, optical (eARC), Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA Mount:\u003c\/strong\u003e 300×200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 17.1 kg (no stand); 17.3 kg (with stand)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/images\/tvs-soundbars\/oled\/oled48b56la\/gallery\/OLED48B56LA_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half to show how Perfect Black delivers true black levels whether it's bright or dark around you. One side of the scene shows a duller, grayer version of the landscape labeled, Non Perfect Black display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux. A text bubble is by its side it says, check the Perfect Black certification mark.\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52245470675277,"sku":"OLED65B56LA.AEK","price":1299.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_3e6426fa-3a7b-438b-84aa-00c1685b30b9.jpg?v=1770890370"},{"product_id":"lg-oled-ai-55-4k-hdr-smart-tv-oled55b56la-aek","title":"OLED AI 55\" 4K HDR Smart TV","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5522LG_205_20YR_20WAR1764255329.png?v=1764258638\" alt=\"Samita\"\u003e\u003c\/h2\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 55\" 4K HDR Smart TV | OLED55B56LA.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED55B56LA (B5 series) showcases a self-lit OLED panel with perfect blacks and 100 % colour fidelity, powered by the α8 AI Processor Gen2 for exceptional picture quality and intelligent sound. Coupled with webOS 25 and the AI Magic Remote, it offers a cinematic viewing experience with seamless smart functionality.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf‑Lit OLED Display:\u003c\/strong\u003e Offers pixel‑level illumination for infinite contrast and ultra‑deep blacks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα8 AI Processor Gen2:\u003c\/strong\u003e Frame‑by‑frame AI Super Upscaling and HDR tone mapping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Fidelity \u0026amp; Volume:\u003c\/strong\u003e Accurate, vibrant hues verified by independent labs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz \u0026amp; HDMI 2.1:\u003c\/strong\u003e Four HDMI 2.1 ports, ALLM, VRR, FreeSync and G‑Sync support for gaming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmersive Smart UI:\u003c\/strong\u003e webOS 25 with AI Chatbot, Voice ID, AI Search and Home Hub.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro:\u003c\/strong\u003e Virtual 9.1.2 surround audio with Dolby Atmos tuning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt='LG B5 55\" OLED AI 4K HDR Smart TV 2025 - OLED55B56LA image number 4' src=\"https:\/\/media.currys.biz\/i\/currysprod\/10281768_004?$l-large$\u0026amp;fmt=auto\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e F in SDR, G in HDR modes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Use (SDR):\u003c\/strong\u003e 92 kWh per 1 000 h (~92 W typical).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Use (HDR):\u003c\/strong\u003e 167 kWh per 1 000 h (~135 W peak).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Power:\u003c\/strong\u003e ≤ 0.5 W to minimise power wastage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 55″ (139.7 cm) OLED 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native; 0.1 ms response time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Support:\u003c\/strong\u003e Dolby Vision, HDR10, HLG, Filmmaker Mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 2× USB, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio Output:\u003c\/strong\u003e 20 W, 2.0 ch with AI Sound Pro and Dolby Atmos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote, Voice ID, AI Search, AI Chatbot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGaming Features:\u003c\/strong\u003e ALLM, VRR, FreeSync, G‑Sync, Game Optimiser via HDMI 2.1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA Mount:\u003c\/strong\u003e 300×200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight (without stand):\u003c\/strong\u003e 14.3 kg\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt='LG B5 55\" OLED AI 4K HDR Smart TV 2025 - OLED55B56LA image number 7' src=\"https:\/\/media.currys.biz\/i\/currysprod\/10281768_007?$l-large$\u0026amp;fmt=auto\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52245470708045,"sku":"OLED55B56LA.AEK","price":899.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_20aae35e-efd5-4be5-9e9d-661b583e5866.jpg?v=1770889704"},{"product_id":"lg-oled-ai-48-4k-hdr-smart-tv-oled48b56la-aek","title":"OLED AI 48\" 4K HDR Smart TV","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5522LG_205_20YR_20WAR1764255329.png?v=1764258604\" alt=\"Samita\"\u003e\u003c\/h2\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 48\" 4K HDR Smart TV | OLED48B56LA.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED48B56LA.AEK (B5 series) offers a stunning 48″ self-lit Adobe RGB OLED display powered by the α8 AI Processor Gen2. Paired with webOS 25 and the intuitive AI Magic Remote, it delivers deep blacks, vibrant colours, and personalized viewing—perfect for cinema, gaming, and everyday entertainment.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf‑Lit OLED with Perfect Black:\u003c\/strong\u003e Pixel‑level illumination ensures infinite contrast and cinematic detail \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα8 AI Processor Gen2:\u003c\/strong\u003e Optimizes picture \u0026amp; sound frame-by-frame with AI Super Upscaling and Dynamic Tone Mapping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Fidelity \u0026amp; Volume:\u003c\/strong\u003e Delivers rich, accurate hues with certified performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz Refresh \u0026amp; HDMI 2.1 §:\u003c\/strong\u003e Smooth gaming, ALLM, VRR, FreeSync \u0026amp; G‑Sync support across four HDMI 2.1 ports \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Magic Remote \u0026amp; webOS 25:\u003c\/strong\u003e Built‑in AI Chatbot, Voice ID and Easy Access to apps like Netflix and Disney+ \u003cstrong\u003eAI Sound Pro (Virtual 9.1.2):\u003c\/strong\u003e Enhanced audio with cinematic spatial sound via α8 tuning \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"Front view and side view of LG OLED AI B5 4K Smart TV showing its length, width, height, and depth dimensions.\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/images\/tvs-soundbars\/oled\/oled48b56la\/gallery\/OLED48B56LA_2010x1334_4.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e G for both SDR and HDR \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSDR Consumption:\u003c\/strong\u003e 65 kWh\/1 000 h (typical power ~65 W) \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Consumption:\u003c\/strong\u003e 109 kWh\/1 000 h (~109 W in HDR)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Power:\u003c\/strong\u003e Only 0.5 W to reduce wasted energy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 48″ (121.9 cm) OLED 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Support:\u003c\/strong\u003e Dolby Vision, HDR10, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e α8 AI Processor 4K Gen2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 2× USB 2.0, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio Output:\u003c\/strong\u003e 20 W, 2.0 ch, Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions \u0026amp; Weight:\u003c\/strong\u003e 620 × 1 070 × 45.9 mm, 11.5 kg (no stand) \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"The alpha 8 AI Processor Gen2 lights up orange and pink, and colorful bolts of light shoot out from it. The title talks about how the processor delivers 4K quality, stunning color and brightness. Image text reads approximately 1.7 times NPU greater AI Neural Processing and 1.4 times CPU Faster Operation.\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/images\/tvs-soundbars\/oled\/oled48b56la\/feature\/oled-b5-2025-03-feature-ai-processor-m.jpg\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52245470806349,"sku":"OLED48B56LA.AEK","price":699.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_eb02f755-73e8-4c97-9d11-b63c6341b5d7.jpg?v=1758027232"},{"product_id":"oled-ai-83-4k-hdr-smart-tv-oled83c54la-aek","title":"OLED AI 83\" 4K HDR Smart TV","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5522LG_205_20YR_20WAR1764255329.png?v=1764258431\" alt=\"Samita\"\u003e\u003c\/h2\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 83\" 4K HDR Smart TV | OLED83C54LA.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED83C54LA (C5 series) features an OLED evo panel with Brightness Booster Ultimate, delivering perfect blacks, vibrant 100 % colour fidelity and enhanced peak brightness. Powered by the α9 AI Processor Gen8 and webOS 25 with AI Magic Remote, it brings cinema-grade visuals, intuitive AI control, and immersive Dolby Atmos sound to the big screen.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eOLED evo + Brightness Booster:\u003c\/strong\u003e Self-lit pixels with elevated luminosity for deeper blacks and detailed highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα9 AI Processor Gen8:\u003c\/strong\u003e AI Super Upscaling and Tone Mapping Pro for picture refinement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Fidelity \u0026amp; Volume:\u003c\/strong\u003e Certified for true-to-life, lifelike colour reproduction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz + HDMI 2.1:\u003c\/strong\u003e Four full-bandwidth HDMI ports with ALLM, VRR, FreeSync, G‑Sync and Game Optimizer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-enhanced Smart UI:\u003c\/strong\u003e webOS 25 with AI Magic Remote, AI Chatbot, Voice ID, AI Search and Re:New software updates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro:\u003c\/strong\u003e 2.2-channel, 40 W output with virtual 11.1.2 surround and Dolby Atmos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled77c54la\/gallery\/OLED77C54LA_2010x1334_7.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e F (SDR) \/ G (HDR)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Draw:\u003c\/strong\u003e 125 W (SDR) \/ 326 W (HDR)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Consumption:\u003c\/strong\u003e ≤ 0.5 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstimated Annual Energy Use:\u003c\/strong\u003e ~173 kWh\/year\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 83″ (195 cm) OLED evo 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native; 0.1 ms response\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Formats:\u003c\/strong\u003e Dolby Vision, HDR10, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 3× USB 2.0, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio Output:\u003c\/strong\u003e 2.2 ch, 40 W with Dolby Atmos and AI Sound Pro\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote and Re:New updates\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA Mount:\u003c\/strong\u003e 300 × 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 23.5 kg (no stand); 27.1 kg (with stand)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"Next-level visual\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled77c54la\/gallery\/OLED77C54LA_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\"\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52324787519821,"sku":"OLED83C54LA.AEK","price":3999.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_a8dcb549-bb9d-40b9-9509-51a0d3a11754.jpg?v=1770890256"},{"product_id":"samsung-s85f-55-oled-4k-vision-ai-smart-tv-qe55s85fauxxu","title":"S85F 55 Inch OLED 4K Vision AI Smart TV","description":"\u003c!-- BLOCK 1: Shopify Product Description --\u003e\n\u003cp\u003e\u003cb style=\"font-family: Arial, sans-serif; font-size: 20px; display: block; margin-bottom: 15px;\"\u003e Samsung S85F 55 Inch OLED 4K Vision AI Smart TV | QE55S85FAUXXU \u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003eBring the theatre home with Samsung’s 55 Inch S85F OLED TV. Its self-lit OLED panel delivers true blacks and vibrant colours, while Vision AI continually optimises picture and sound for immersive viewing.\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003eAt its heart, the NQ4 AI Gen2 processor powers AI Upscaling Pro and Motion Enhancer for silky smooth 4K action. With 4× HDMI 2.1 supporting 120 Hz, VRR, ALLM, and built-in Dolby Atmos, it’s perfect for cinematic movie nights and next-gen gaming.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #eef3fb; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 20px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eDesigned for Real Life\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003eStunning infinite contrast and rich colour from self-lit OLED HDR+ panel\u003c\/li\u003e\n\u003cli\u003eNQ4 AI Gen2 ensures precise upscaling and smooth motion\u003c\/li\u003e\n\u003cli\u003eIdeal for bright rooms with low-reflection design\u003c\/li\u003e\n\u003cli\u003eFluid games at 120 Hz with VRR \u0026amp; ALLM support\u003c\/li\u003e\n\u003cli\u003eImmersive Dolby Atmos sound with object-tracking technology\u003c\/li\u003e\n\u003cli\u003eSleek Tizen interface complements modern living spaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background-color: #f9f9f9; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 30px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003e55 Inch OLED HDR+ screen – infinite contrast \u0026amp; vivid colour\u003c\/li\u003e\n\u003cli\u003eNQ4 AI Gen2 with AI Upscaling Pro \u0026amp; Motion Enhancer Pro\u003c\/li\u003e\n\u003cli\u003e4× HDMI 2.1 – 4K 120 Hz, VRR \u0026amp; ALLM for smooth gaming\u003c\/li\u003e\n\u003cli\u003eBuilt-in Dolby Atmos with Object Tracking Sound Lite\u003c\/li\u003e\n\u003cli\u003eVision AI for automatic picture and sound tuning\u003c\/li\u003e\n\u003cli\u003eTizen OS, Wi -Fi 5, Bluetooth 5.3, low-reflection OLED panel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":52418568585549,"sku":"QE55S85FAUXXU","price":899.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/uk-tvs-qe65s85faexxu-qe--s--fauxxu-547410911.jpg?v=1757936486"},{"product_id":"samsung-s85f-65-oled-4k-vision-ai-smart-tv-qe65s85faexxu","title":"S85F 65 Inch OLED 4K Vision AI Smart TV","description":"\u003c!-- BLOCK 1: Shopify Product Description --\u003e\n\u003cp\u003e\u003cb style=\"font-family: Arial, sans-serif; font-size: 20px; display: block; margin-bottom: 15px;\"\u003e Samsung S85F 65 Inch OLED 4K Vision AI Smart TV | QE65S85FAEXXU \u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003eStep into the world of stunning visuals with Samsung’s 65 Inch S85F OLED TV. Its self-lit OLED panel delivers infinite contrast, deep blacks, and punchy colours, while Vision AI handles picture and audio optimisation automatically.\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003ePowered by the NQ4 AI Gen2 processor, it brings AI Upscaling Pro and Motion Enhancer for smooth 4K action. With 4× HDMI 2.1 supporting 4K\/120 Hz, VRR and ALLM, plus Dolby Atmos and sleek Tizen smart features, it’s ready for both gaming and film nights in modern Irish homes.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #eef3fb; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 20px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eDesigned for Real Life\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003ePure black levels and vibrant colour from OLED HDR+ panel\u003c\/li\u003e\n\u003cli\u003eNQ4 AI Gen2 smoothes motion and upscales everything to 4K\u003c\/li\u003e\n\u003cli\u003eGreat for gaming: 4K\/120 Hz via HDMI 2.1, VRR \u0026amp; ALLM\u003c\/li\u003e\n\u003cli\u003eBuilt-in Dolby Atmos and Q-Symphony compatibility for immersive audio\u003c\/li\u003e\n\u003cli\u003eLow-reflection design suits bright living spaces\u003c\/li\u003e\n\u003cli\u003eSlim, modern design runs on sleek Tizen platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background-color: #f9f9f9; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 30px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003e65 Inch OLED HDR+ panel with brilliant contrast and colour depth\u003c\/li\u003e\n\u003cli\u003eNQ4 AI Gen2 Processor with 4K AI Upscaling Pro \u0026amp; Motion Enhancer Pro\u003c\/li\u003e\n\u003cli\u003e4× HDMI 2.1 (4K\/120 Hz, VRR, ALLM)\u003c\/li\u003e\n\u003cli\u003eDolby Atmos \u0026amp; Object Tracking Sound Lite for rich, spatial sound\u003c\/li\u003e\n\u003cli\u003eVision AI for automatic audio\/visual tuning\u003c\/li\u003e\n\u003cli\u003eTizen OS, Wi -Fi 5, Bluetooth 5.3, low-reflection screen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":52418568683853,"sku":"QE65S85FAEXXU","price":1399.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/uk-tvs-qe65s85faexxu-qe--s--fauxxu-547410911_87489a40-4a90-447a-8429-d58286adbce0.jpg?v=1757936487"},{"product_id":"samsung-s90f-48-oled-4k-vision-ai-smart-tv-qe48s90faexxu","title":"S90F 48 Inch OLED 4K Vision AI Smart TV","description":"\u003c!-- BLOCK 1: Shopify Product Description --\u003e\n\u003cp\u003e\u003cb style=\"font-family: Arial, sans-serif; font-size: 20px; display: block; margin-bottom: 15px;\"\u003e Samsung S90F 48 Inch OLED 4K Vision AI Smart TV | QE48S90FAEXXU \u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003eDiscover cinematic brilliance in a compact 48 Inch form with Samsung’s 2025 S90F OLED. Its self-lit OLED HDR+ panel delivers infinite contrast, inky blacks, and vibrant colours—perfect for dim or well-lit rooms alike.\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003ePowered by the intelligent NQ4 AI Gen3 processor, this TV upscales every scene to 4K, sharpens motion, and adapts both audio and picture to your space. With a silky 144 Hz motion engine, VRR, ALLM, and Dolby Atmos audio, it's equally at home for immersive gaming and film nights.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #eef3fb; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 20px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eDesigned for Real Life\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003ePerfect black levels and rich contrast from OLED HDR+ panel\u003c\/li\u003e\n\u003cli\u003eNQ4 AI Gen3 processor with 4K AI Upscaling for pristine detail\u003c\/li\u003e\n\u003cli\u003eUltra-smooth motion for gaming \u0026amp; sports with 144 Hz refresh\u003c\/li\u003e\n\u003cli\u003eVRR \u0026amp; ALLM support via 4× HDMI 2.1—ideal for next-gen consoles\u003c\/li\u003e\n\u003cli\u003eImmersive Dolby Atmos sound with object-tracking audio\u003c\/li\u003e\n\u003cli\u003eSleek LaserSlim design and clean cabling via One Connect Box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background-color: #f9f9f9; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 30px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003e48 Inch OLED HDR+ panel – infinite contrast \u0026amp; rich colours\u003c\/li\u003e\n\u003cli\u003eNQ4 AI Gen3 processor with 4K AI Upscaling \u0026amp; Motion Enhancer Pro\u003c\/li\u003e\n\u003cli\u003e144 Hz native refresh with VRR \u0026amp; ALLM via HDMI 2.1\u003c\/li\u003e\n\u003cli\u003eDolby Atmos sound with Object Tracking Sound Lite\u003c\/li\u003e\n\u003cli\u003eAnti-reflection panel for consistent image quality\u003c\/li\u003e\n\u003cli\u003eTizen OS, Wi -Fi 5, Bluetooth 5.3, LaserSlim chassis, One Connect Box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":52418568945997,"sku":"QE48S90FAEXXU","price":999.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/uk-tvs-qe83s90faexxu-qe--s--faexxu-547409272.jpg?v=1757936492"},{"product_id":"samsung-s90f-65-oled-4k-vision-ai-smart-tv-qe65s90fatxxu","title":"S90F 65 Inch OLED 4K Vision AI Smart TV","description":"\u003cp\u003e\u003c!-- BLOCK 1: Shopify Product Description --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb style=\"font-family: Arial, sans-serif; font-size: 20px; display: block; margin-bottom: 15px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/Samsung_Vat_CB_dt.png?v=1762246910\" alt=\"\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eClaim your VAT back from Samsung when you buy this Samsung TV. Offer available until 02\/12\/25. To Claim and for T\u0026amp;C's \u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003ca href=\"https:\/\/samsungoffers.claims\/novembercashbackIE\" rel=\"noopener\" aria-describedby=\"a11y-new-window-message\" style=\"color: rgb(255, 42, 0);\" target=\"_blank\"\u003eClick Here!\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cb style=\"font-family: Arial, sans-serif; font-size: 20px; display: block; margin-bottom: 15px;\"\u003e Samsung S90F 65 Inch OLED 4K Vision AI Smart TV | QE65S90FATXXU \u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003eTransform your viewing experience with Samsung’s flagship S90F 65 Inch OLED TV. Boasting self-lit OLED pixels and anti-glare OLED HDR+ technology, it delivers breath-taking contrast and vibrant colours—even in bright rooms.\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003ePowered by the NQ4 AI Gen3 processor with 128 neural networks, it intelligently upscales content and enhances visuals. Plus, with a smooth 120 Hz native refresh rate (up to 144 Hz via PC), VRR, ALLM, and Dolby Atmos, it’s ideal for gaming and cinematic immersion.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #eef3fb; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 20px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eDesigned for Real Life\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003eInfinite contrast with self-emissive OLED pixels and Dolby Vision HDR+\u003c\/li\u003e\n\u003cli\u003eSmart AI adjusts picture and sound in real time via Vision AI\u003c\/li\u003e\n\u003cli\u003eAnti-glare screen ensures clarity in bright spaces\u003c\/li\u003e\n\u003cli\u003eLow-latency gaming with 120 Hz native \/ 144 Hz PC, VRR \u0026amp; ALLM\u003c\/li\u003e\n\u003cli\u003eImmersive Dolby Atmos audio with Object Tracking Sound Lite\u003c\/li\u003e\n\u003cli\u003eSleek LaserSlim design with Wireless One Connect and clean cable setup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background-color: #f9f9f9; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 30px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003e65 Inch OLED HDR+ panel for rich blacks and vibrant colours\u003c\/li\u003e\n\u003cli\u003eNQ4 AI Gen3 processor with 4K Upscaling Pro \u0026amp; Motion Enhancer Pro\u003c\/li\u003e\n\u003cli\u003e120 Hz native (144 Hz PC), VRR, ALLM via HDMI 2.1\u003c\/li\u003e\n\u003cli\u003eDolby Atmos + Object Tracking Sound Lite for immersive audio\u003c\/li\u003e\n\u003cli\u003eAnti-glare coating and Vision AI for optimal viewing anywhere\u003c\/li\u003e\n\u003cli\u003eLazerSlim sleek body, Tizen OS, Wi -Fi 6, Bluetooth 5.3, Wireless One Connect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":52418569306445,"sku":"QE65S90FATXXU","price":1799.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/uk-tvs-qe83s90faexxu-qe--s--faexxu-547409272_eff8dc45-492c-4678-be63-290964d96af9.jpg?v=1764328403"},{"product_id":"samsung-s90d-77-oled-4k-smart-tv-qe77s90daexxu","title":"S90F 77 Inch OLED 4K Vision AI Smart TV","description":"\u003cp\u003e\u003c!-- BLOCK 1: Shopify Product Description --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb style=\"font-family: Arial, sans-serif; font-size: 20px; display: block; margin-bottom: 15px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/Samsung_Vat_CB_dt.png?v=1762246910\" alt=\"\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eClaim your VAT back from Samsung when you buy this Samsung TV. Offer available until 02\/12\/25. To Claim and for T\u0026amp;C's \u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003ca href=\"https:\/\/samsungoffers.claims\/novembercashbackIE\" rel=\"noopener\" aria-describedby=\"a11y-new-window-message\" style=\"color: rgb(255, 42, 0);\" target=\"_blank\"\u003eClick Here!\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cb style=\"font-family: Arial, sans-serif; font-size: 20px; display: block; margin-bottom: 15px;\"\u003e Samsung S90F 77 Inch OLED 4K Vision AI Smart TV | QE77S90FAEXXU \u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003eElevate your living room with Samsung’s flagship 77 Inch S90F OLED TV. Its self-lit OLED pixels deliver infinite contrast and vibrant colour—perfect for both dimly lit home theatres and well-lit spaces.\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003ePowered by the NQ4 AI Gen3 processor, this TV intelligently upscales content, optimises motion, and adapts picture and sound to your environment. With a 120 Hz native refresh rate—and up to 144 Hz PC mode—plus VRR, ALLM, and Dolby Atmos audio, it delivers immersive, responsive performance.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #eef3fb; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 20px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eDesigned for Real Life\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003eInfinite contrast and deep blacks from self-lit OLED pixels.\u003c\/li\u003e\n\u003cli\u003eVision AI processor handles upscaling and ambient adjustments.\u003c\/li\u003e\n\u003cli\u003eSmooth gameplay with 120 Hz native (up to 144 Hz), VRR \u0026amp; ALLM.\u003c\/li\u003e\n\u003cli\u003eImmersive Dolby Atmos with object-tracking audio.\u003c\/li\u003e\n\u003cli\u003eAnti-reflection screen enhances bright-room viewing.\u003c\/li\u003e\n\u003cli\u003eSleek design with Wireless One Connect for tidy setups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background-color: #f9f9f9; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 30px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003e77 Inch OLED panel for infinite contrast and true blacks\u003c\/li\u003e\n\u003cli\u003eNQ4 AI Gen3 processor with Vision AI and Motion Enhancer Pro\u003c\/li\u003e\n\u003cli\u003e120 Hz native (up to 144 Hz PC mode), VRR, ALLM via HDMI 2.1\u003c\/li\u003e\n\u003cli\u003eDolby Atmos audio with object-tracking capability\u003c\/li\u003e\n\u003cli\u003eAnti-reflection coating for bright-room clarity\u003c\/li\u003e\n\u003cli\u003eTizen OS, Wireless One Connect, HDMI 2.1 ×4, eARC, Wi -Fi 6, Bluetooth 5.3\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":52418569470285,"sku":"QE77S90FAEXXU","price":2699.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/uk-tvs-qe83s90faexxu-qe--s--faexxu-547409272_a5166fae-22bb-4edb-9eb8-5fb7da4b3137.jpg?v=1764328403"},{"product_id":"samsung-s95f-65-oled-4k-smart-tv-qe65s95fatxxu","title":"S95F 65 Inch OLED 4K Smart TV","description":"\u003cp\u003e\u003c!-- BLOCK 1: Shopify Product Description --\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb style=\"font-family: Arial, sans-serif; font-size: 20px; display: block; margin-bottom: 15px;\"\u003e\u003cb style=\"font-family: Arial, sans-serif; font-size: 20px; display: block; margin-bottom: 15px;\"\u003eSamsung S95F 65 Inch OLED 4K Smart TV | QE65S95FATXXU\u003c\/b\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003eBring cinematic brilliance into your living room with the Samsung S95F 65 Inch OLED. Designed for modern Irish homes, its ultra-sleek Infinity One profile blends seamlessly into any décor, giving your space a striking centrepiece without clutter. The Glare Free 2.0 anti-reflective screen means you can enjoy vivid colour and crisp detail, even in bright daylight—no need to dim the lights or close the curtains.\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003ePowered by the smart NQ4 AI Gen3 processor, it intelligently enhances picture and sound in real time—from upscaling standard content to optimising tones for sports, films, and gaming. The One Connect Box neatly hides away cables for a clean wall mount, while Tizen’s intuitive interface gives you seamless access to apps, Samsung Vision AI features, and smart home control.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #f9f9f9; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 30px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003eQD -OLED panel for ultra -bright HDR, deep blacks and vibrant hues\u003c\/li\u003e\n\u003cli\u003eGlare Free 2.0 anti-reflective screen perfect for bright rooms\u003c\/li\u003e\n\u003cli\u003eNQ4 AI Gen3 processor with 4K AI Upscaling and content -aware tuning\u003c\/li\u003e\n\u003cli\u003e165 Hz refresh rate with VRR, ALLM and FreeSync Premium Pro for gamers\u003c\/li\u003e\n\u003cli\u003eBuilt -in 70 W 4.2.2 -channel sound with Dolby Atmos \u0026amp; Q -Symphony\u003c\/li\u003e\n\u003cli\u003eInfinity One design \u0026amp; One Connect Box for sleek, concealed setup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":52418569863501,"sku":"QE65S95FATXXU","price":2699.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/uk-oled-tv-qe65s95fatxxu-qe--s--fatxxu-546604734.png?v=1764328403"},{"product_id":"samsung-s95f-77-4k-qd-oled-smart-tv-qe77s95fatxxu","title":"S95F 77 Inch 4K QD-OLED Smart TV","description":"\u003cp\u003e\u003c!-- BLOCK 1: Shopify Product Description --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb style=\"font-family: Arial, sans-serif; font-size: 20px; display: block; margin-bottom: 15px;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/Samsung_Vat_CB_dt.png?v=1762246910\"\u003e\u003c\/b\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb style=\"font-family: Arial, sans-serif; font-size: 20px; display: block; margin-bottom: 15px;\"\u003e Samsung S95F 77 Inch 4K QD -OLED Smart TV | QE77S95FATXXU \u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003eExperience your favourite films, box sets and live sport in cinema -grade quality thanks to Samsung’s flagship 77 Inch S95F QD -OLED. Its ultra -bright panel, combined with the new anti -glare Glare Free 2.0 screen, means rich contrast and remarkable colour even in bright Irish living rooms. Whether it's daytime TV or evening walks outside, reflections won’t distract from the stunning picture.\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003ePowered by the latest NQ4 AI Gen3 chip and Samsung Vision AI, this TV smartly enhances everything you watch – upscaling, tone mapping and motion in real time for a clearer, crisper view. The sleek “Infinity One design makes it feel practically bezel -less, while the One Connect Box keeps cables out of sight when wall mounting, perfect for clean, modern Irish interiors.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #f9f9f9; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 30px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003eQD -OLED panel delivers brilliant colour volume and near -infinite contrast\u003c\/li\u003e\n\u003cli\u003eGlare Free 2.0 anti -reflective screen keeps reflections at bay\u003c\/li\u003e\n\u003cli\u003eNQ4 AI Gen3 processor with 4K Upscaling Pro, Real Depth Enhancer and motion smoothing\u003c\/li\u003e\n\u003cli\u003e165 Hz panel with VRR, ALLM and FreeSync Premium Pro – perfect for gamers\u003c\/li\u003e\n\u003cli\u003e4.2.2 -channel, 70 W speakers with Dolby Atmos \u0026amp; Q -Symphony support\u003c\/li\u003e\n\u003cli\u003eOne Connect Box \u0026amp; ultra -slim “Infinity One design for clean wall mounting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":52418569929037,"sku":"QE77S95FATXXU","price":4199.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/QE77S95FATXXU-1_800x_a30b3a01-95a1-4cad-8225-656c72514722.jpg?v=1764328403"},{"product_id":"s90f-42-inch-oled-4k-vision-ai-smart-tv-qe42s90faexxu","title":"S90F 42 Inch OLED 4K Vision AI Smart TV","description":"\u003c!-- BLOCK 1: Shopify Product Description --\u003e\n\u003cp\u003e\u003cb style=\"font-family: Arial, sans-serif; font-size: 20px; display: block; margin-bottom: 15px;\"\u003e Samsung S90F 42 Inch OLED 4K Vision AI Smart TV | QE42S90FAEXXU \u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003eDiscover cinematic brilliance in a compact 42 Inch form with Samsung’s 2025 S90F OLED. Its self-lit OLED HDR+ panel delivers infinite contrast, inky blacks, and vibrant colours—perfect for dim or well-lit rooms alike.\u003c\/p\u003e\n\u003cp style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.7; color: #333; margin-bottom: 15px;\"\u003ePowered by the intelligent NQ4 AI Gen3 processor, this TV upscales every scene to 4K, sharpens motion, and adapts both audio and picture to your space. With a silky 144 Hz motion engine, VRR, ALLM, and Dolby Atmos audio, it's equally at home for immersive gaming and film nights.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #eef3fb; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 20px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eDesigned for Real Life\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003ePerfect black levels and rich contrast from OLED HDR+ panel\u003c\/li\u003e\n\u003cli\u003eNQ4 AI Gen3 processor with 4K AI Upscaling for pristine detail\u003c\/li\u003e\n\u003cli\u003eUltra-smooth motion for gaming \u0026amp; sports with 144 Hz refresh\u003c\/li\u003e\n\u003cli\u003eVRR \u0026amp; ALLM support via 4× HDMI 2.1—ideal for next-gen consoles\u003c\/li\u003e\n\u003cli\u003eImmersive Dolby Atmos sound with object-tracking audio\u003c\/li\u003e\n\u003cli\u003eSleek LaserSlim design and clean cabling via One Connect Box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background-color: #f9f9f9; padding: 20px; border-left: 5px solid #005CB9; border-radius: 6px; box-shadow: 0 1px 4px rgba(0,0,0,0.06); margin-top: 30px; margin-bottom: 30px;\"\u003e\n\u003ch3 style=\"font-family: Arial, sans-serif; font-size: 16px; color: #005cb9; margin-top: 0; margin-bottom: 12px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333; line-height: 1.8;\"\u003e\n\u003cli\u003e42 Inch OLED HDR+ panel – infinite contrast \u0026amp; rich colours\u003c\/li\u003e\n\u003cli\u003eNQ4 AI Gen3 processor with 4K AI Upscaling \u0026amp; Motion Enhancer Pro\u003c\/li\u003e\n\u003cli\u003e144 Hz native refresh with VRR \u0026amp; ALLM via HDMI 2.1\u003c\/li\u003e\n\u003cli\u003eDolby Atmos sound with Object Tracking Sound Lite\u003c\/li\u003e\n\u003cli\u003eAnti-reflection panel for consistent image quality\u003c\/li\u003e\n\u003cli\u003eTizen OS, Wi -Fi 5, Bluetooth 5.3, LaserSlim chassis, One Connect Box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":52447096602957,"sku":"QE42S90FAEXXU","price":899.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/uk-tvs-qe83s90faexxu-qe--s--faexxu-547409272.jpg?v=1757936492"},{"product_id":"65-oled-evo-ai-c4-4k-smart-tv-display-model-only","title":"65\" OLED Evo AI C4 4K Smart TV","description":"\u003cp\u003eWith incredible AI enhanced picture quality, amazing cinematic sound and LG Channels and Alexa built in, this LG OLED TV is a great option for any sitting room.\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlpha 11 Ai Processor\u003c\/li\u003e\n\u003cli\u003eUltra Slim Design\u003c\/li\u003e\n\u003cli\u003eBrightness Booster Max\u003c\/li\u003e\n\u003cli\u003eAI Customisation\u003c\/li\u003e\n\u003cli\u003eAI Picture Pro\u003c\/li\u003e\n\u003cli\u003eAI Sound Pro\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eA picture tailored to your taste - Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile. 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Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimising the picture quality while ensuring no distortion or over-processing.\u003c\/p\u003e\n\u003cp\u003eEnticing soundscapes surround you - Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.\u003c\/p\u003e\n\u003cp\u003eWhere fast action never stutters - Obliterate tears and lags with AMD FreeSync Premium, G-Sync compatibility, 144Hz Mode, and VRR built in.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDisplay Type: 4K OLED\u003c\/li\u003e\n\u003cli\u003eTV Dimensions without Stand (WxHxD): 1441 x 826 x 45.1\u003c\/li\u003e\n\u003cli\u003eTV Weight without Stand: 16.6\u003c\/li\u003e\n\u003cli\u003eRefresh Rate: 120Hz Native\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eWhat's in the Box\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRemote: Magic Remote MR24\u003c\/li\u003e\n\u003cli\u003eIR Blaster Cable\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eRemote Control Batteries (AA x 2)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52837296734541,"sku":"OLED65C44LA.AEK","price":1659.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/C4_eff5a2e9-65ea-4f93-80c5-4727a0b9677c__284_29.webp?v=1764151308"},{"product_id":"lg-77-inch-g6-series-oled-evo-ai-4k-smart-tv-oled77g64lw-aei","title":"77\" G6 Series OLED evo AI 4K Smart TV |","description":"\u003cstyle\u003e\n.pd{max-width:1200px;margin:auto;font-family:Arial,Helvetica,sans-serif;color:#444;line-height:1.65}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:#005CB9;font-weight:600;margin-bottom:14px}\n.hero-border{background:#F2F7FC;border:1px solid #D8E7F5;border-radius:10px;padding:26px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 12px}\n.deck{font-size:16px;color:#555;max-width:850px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.stat-value{font-size:22px;font-weight:700;color:#003B71}\n.stat-label{font-size:12px;text-transform:uppercase;letter-spacing:.05em}\n.section-divider{margin:30px 0 18px}\n.pd h2,.pd h3{color:#003B71}\n.pd h2{font-size:18px}\n.pd h3{font-size:17px}\n.pull-quote{background:#003B71;color:#fff;padding:20px;border-radius:10px;margin:28px 0;font-size:16px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:10px;padding:18px}\n.card h4{margin:0 0 8px;color:#003B71;font-size:15px}\n.editorial{background:#F8FAFC;border:1px solid #D8E7F5;border-radius:10px;padding:20px;margin-top:18px}\ntable{width:100%;border-collapse:collapse}\nth{background:#003B71;color:#fff;padding:12px;text-align:left}\ntd{border:1px solid #D8E7F5;padding:12px}\n.verdict{background:#F2F7FC;border:1px solid #D8E7F5;border-radius:10px;overflow:hidden;margin-top:24px}\n.verdict-header{background:#003B71;color:#fff;padding:16px 20px;font-weight:700}\n.verdict-content{padding:20px}\n.box-contents{background:#fff;border:1px solid #D8E7F5;border-radius:10px;padding:18px;margin-top:20px}\n@media(max-width:900px){\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr 1fr}\n}\n@media(max-width:640px){\n.pd h1{font-size:34px}\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED77G64LW 77\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eA flagship OLED evo television featuring LG’s latest Alpha 11 AI Processor Gen3, premium Gallery design and advanced 4K gaming support for exceptional home entertainment.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e77\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eNATIVE REFRESH RATE\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart TV Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED77G64LW is built for customers who demand flagship-level picture quality and contemporary design. Combining OLED evo technology with LG’s latest AI processing, it delivers stunning contrast, vibrant colour and exceptional detail across everything from blockbuster films to live sport.\u003c\/p\u003e\n\u003cp\u003eIts flush-fit Gallery design allows the television to sit close to the wall for a premium integrated look, while Dolby Vision, Dolby Atmos and advanced gaming technologies ensure it performs as impressively as it looks.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003eDesigned to showcase LG’s most advanced OLED technology, the G6 Series combines cinematic picture quality, intelligent AI processing and premium Gallery styling.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHome Cinema Enthusiasts\u003c\/h4\u003e\n\u003cp\u003eEnjoy OLED contrast, Dolby Vision HDR and immersive Dolby Atmos support for a more cinematic viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eModern Living Spaces\u003c\/h4\u003e\n\u003cp\u003eThe Gallery design creates a sophisticated wall-mounted appearance that blends seamlessly into contemporary interiors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eNext-Generation Gaming\u003c\/h4\u003e\n\u003cp\u003eAdvanced gaming support helps unlock smoother, more responsive gameplay from consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels provide outstanding contrast, deep blacks and precise image control scene by scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing enhances clarity, detail, upscaling and overall picture performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eImproves brightness and colour intensity to deliver more impactful and realistic images.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinema-inspired HDR visuals and immersive sound support for films and streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming Support\u003c\/h4\u003e\n\u003cp\u003eSupports ultra-smooth gameplay with VRR, G-SYNC, FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eGallery Wall Design\u003c\/h4\u003e\n\u003cp\u003eSupplied wall bracket enables an elegant flush-fit installation for a premium finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBrighter OLED Performance\u003c\/h3\u003e\n\u003cp\u003eThe G6 Series introduces LG’s latest OLED evo technologies, including Hyper Radiant Colour Technology and Brightness Booster Ultra, helping maintain exceptional brightness, colour depth and image accuracy across a wide range of content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAI-Powered Picture \u0026amp; Sound\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 11 AI Processor Gen3 has been specifically developed for OLED technology. It intelligently optimises images and audio in real time, helping content look sharper and sound more immersive regardless of source quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Gaming Excellence\u003c\/h3\u003e\n\u003cp\u003eWith support for up to 4K 165Hz gaming, ultra-fast response times and advanced variable refresh technologies, the OLED77G64LW is engineered to deliver a premium gaming experience with reduced motion blur and improved responsiveness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED77G64LW\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED \/ Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003e4K up to 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight controlled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign\u003c\/td\u003e\n\u003ctd\u003eGallery flush-fit\u003c\/td\u003e\n\u003ctd\u003eTraditional stand design\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Format\u003c\/td\u003e\n\u003ctd\u003eDolby Vision\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003ePremium flush-fit Gallery design\u003c\/li\u003e\n\u003cli\u003eExcellent gaming specification\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eAdvanced smart TV functionality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned primarily for wall-mounted installation\u003c\/li\u003e\n\u003cli\u003eLarge screen size benefits from adequate viewing distance\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED77G64LW OLED evo TV\u003c\/li\u003e\n\u003cli\u003eAI Magic Remote\u003c\/li\u003e\n\u003cli\u003eFlush-fit wall mounting bracket\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200080925005,"sku":"OLED77G64LW","price":4499.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5c1027b781b1f57b72991d74b15f4dfa51b61544_429530_WC__10775.1778514371_7c516fa1-4ed7-40bb-9cbc-8b34215b04f5.jpg?v=1783006676"},{"product_id":"65-g6-series-oled-evo-ai-4k-smart-tv","title":"65\" G6 Series OLED evo AI 4K Smart TV","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.pd 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.pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.pd .ideal-cards,\n.pd .features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.pd .ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.pd .card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.pd .editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\n.pd table{\nwidth:100%;\nborder-collapse:collapse;\nmargin-top:10px;\nfont-size:14px;\n}\n\n.pd th{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\n.pd td{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.pd .verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.pd .verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.pd .verdict-content{\npadding:20px;\n}\n\n.pd ul{\nmargin:10px 0 0;\npadding-left:18px;\n}\n\n.pd .box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003cdiv class=\"deck\"\u003eA flagship OLED evo television featuring LG’s latest Alpha 11 AI Processor Gen3, premium Gallery design and advanced gaming technologies for exceptional picture quality and immersive entertainment.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e65\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eNATIVE REFRESH RATE\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED65G64LW brings together LG’s most advanced OLED technologies in a screen size that suits a wide range of living rooms and dedicated media spaces. Its OLED evo panel delivers remarkable contrast and colour accuracy, while intelligent AI processing enhances picture quality and sound performance in real time.\u003c\/p\u003e\n\u003cp\u003eCombining premium design with advanced smart functionality, the G6 Series is built to excel across films, sport, streaming and gaming. The flush-fit Gallery design creates a refined installation, while support for Dolby Vision, Dolby Atmos and high-frame-rate gaming ensures a truly premium viewing experience.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003eCombining flagship OLED evo technology, advanced AI processing and a premium Gallery design, the LG G6 Series is built for customers who want exceptional performance in every category.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Home Cinema\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic picture quality with OLED contrast, Dolby Vision HDR and immersive Dolby Atmos support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eContemporary Interiors\u003c\/h4\u003e\n\u003cp\u003eThe Gallery design allows the TV to sit neatly against the wall for a clean and sophisticated appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHigh-Performance Gaming\u003c\/h4\u003e\n\u003cp\u003eAdvanced gaming technologies provide smooth motion, responsive controls and support for the latest hardware.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels provide exceptional contrast, deep blacks and precise image control without backlight limitations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eIntelligent processing optimises picture clarity, detail, sound quality and overall performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eEnhanced Brightness Performance\u003c\/h4\u003e\n\u003cp\u003eAdvanced OLED evo technologies help deliver brighter, more impactful images across a wide range of content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eExperience cinematic HDR visuals and immersive audio support for films, sport and streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eSupports fast refresh rates, VRR technologies and HDMI 2.1 connectivity for responsive gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eGallery Design\u003c\/h4\u003e\n\u003cp\u003eSupplied wall bracket enables a flush-fit installation that complements modern living spaces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eDesigned To Showcase OLED At Its Best\u003c\/h3\u003e\n\u003cp\u003eThe OLED65G64LW combines self-lit OLED technology with LG’s latest AI innovations to create outstanding picture quality. Rich colours, precise contrast and detailed highlights help bring every scene to life whether you're watching films, documentaries or live sport.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eSmarter Processing For Better Entertainment\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 11 AI Processor Gen3 continuously analyses content and optimises picture and sound performance accordingly. This intelligent approach helps improve clarity, realism and overall viewing enjoyment across a variety of sources.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eWith support for 4K gaming up to 165Hz, NVIDIA G-SYNC, AMD FreeSync Premium and variable refresh rate technologies, the OLED65G64LW is engineered to deliver smooth gameplay with reduced screen tearing and improved responsiveness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65G64LW\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Performance\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Refresh Rate\u003c\/td\u003e\n\u003ctd\u003eUp to 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign Style\u003c\/td\u003e\n\u003ctd\u003eGallery flush-fit design\u003c\/td\u003e\n\u003ctd\u003eStandard installation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAdvanced Alpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003ePremium Gallery wall-mounted design\u003c\/li\u003e\n\u003cli\u003eExcellent gaming specification\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003ePowerful webOS smart TV platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGallery design is optimised for wall mounting\u003c\/li\u003e\n\u003cli\u003ePerformance benefits are most noticeable with high-quality content sources\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance home cinema performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED65G64LW OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eFlush-fit wall mounting bracket\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200081350989,"sku":"OLED65G64LW","price":3199.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5c1027b781b1f57b72991d74b15f4dfa51b61544_429530_WC__10775.1778514371_35e45397-99fd-4d9f-a85e-4bd518d478ea.jpg?v=1783006678"},{"product_id":"55-g6-series-oled-evo-ai-4k-smart-tv","title":"55\" G6 Series OLED evo AI 4K Smart TV","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.pd .breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nfont-weight:600;\nmargin-bottom:14px;\n}\n\n.pd .hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.pd .deck{\nfont-size:16px;\ncolor:#555;\nmax-width:850px;\n}\n\n.pd .stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.pd .stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.pd .stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.pd .stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\n}\n\n.pd .section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin:0 0 12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin:0 0 10px;\n}\n\n.pd .pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.pd .ideal-cards,\n.pd .features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.pd .ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.pd .card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.pd .editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\n.pd table{\nwidth:100%;\nborder-collapse:collapse;\nmargin-top:10px;\nfont-size:14px;\n}\n\n.pd th{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\n.pd td{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.pd .verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.pd .verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.pd .verdict-content{\npadding:20px;\n}\n\n.pd ul{\nmargin:10px 0 0;\npadding-left:18px;\n}\n\n.pd .box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55G64LW 55\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eA flagship OLED evo television featuring LG’s latest Alpha 11 AI Processor Gen3, premium Gallery design and advanced gaming capabilities for exceptional home entertainment.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e55\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e4K 165Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGaming Support\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED55G64LW combines flagship OLED picture quality with a more versatile screen size, making it ideal for customers who want premium performance without moving to larger cinema-scale displays. OLED evo technology delivers stunning contrast, accurate colours and exceptional detail, while the Alpha 11 AI Processor Gen3 intelligently optimises picture and sound performance.\u003c\/p\u003e\n\u003cp\u003eWhether you're watching films, enjoying live sport or gaming on the latest console, the G6 Series is designed to deliver a consistently immersive experience. Its elegant Gallery design enhances modern interiors, while advanced smart features ensure effortless access to your favourite content.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003eThe LG G6 Series combines flagship OLED evo technology, AI-powered processing and sophisticated Gallery styling to create a premium entertainment experience from every source.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Living Rooms\u003c\/h4\u003e\n\u003cp\u003eA versatile 55-inch screen size paired with flagship OLED performance makes it ideal for everyday viewing and movie nights alike.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eStreaming \u0026amp; Home Cinema\u003c\/h4\u003e\n\u003cp\u003eDolby Vision HDR and OLED contrast help films and series look more immersive and realistic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eCompetitive Gaming\u003c\/h4\u003e\n\u003cp\u003eHigh refresh rate support and advanced gaming technologies provide smoother and more responsive gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels create outstanding contrast, precise image control and deep, natural blacks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing improves picture clarity, sound quality and overall viewing performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eEnhanced Brightness Technology\u003c\/h4\u003e\n\u003cp\u003eAdvanced OLED evo innovations help maintain vibrant and impactful images across a wide range of content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR visuals and immersive audio support for movies, sport and streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eSupports ultra-smooth gameplay with VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eGallery Design\u003c\/h4\u003e\n\u003cp\u003eThe supplied wall bracket enables a premium flush-fit installation that complements modern interiors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eFlagship OLED Performance\u003c\/h3\u003e\n\u003cp\u003eLG’s OLED evo technology is designed to maximise the strengths of OLED, delivering remarkable contrast, rich colour reproduction and outstanding detail. The result is a more engaging and realistic viewing experience across every type of content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eSmarter Entertainment Through AI\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 11 AI Processor Gen3 continuously analyses picture and sound, optimising performance in real time. This intelligent processing helps ensure content looks and sounds its best regardless of source quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eReady For Next-Generation Gaming\u003c\/h3\u003e\n\u003cp\u003eSupport for 4K gaming at up to 165Hz, variable refresh rates and advanced gaming technologies makes the OLED55G64LW an excellent choice for modern consoles and gaming PCs, helping deliver smoother gameplay and reduced input lag.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55G64LW\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Performance\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Refresh Rate\u003c\/td\u003e\n\u003ctd\u003eUp to 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign Style\u003c\/td\u003e\n\u003ctd\u003eGallery flush-fit design\u003c\/td\u003e\n\u003ctd\u003eConventional TV design\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003ePremium Gallery wall-mounted design\u003c\/li\u003e\n\u003cli\u003eExcellent gaming performance with 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eAdvanced webOS smart TV platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned primarily for wall-mounted installation\u003c\/li\u003e\n\u003cli\u003ePremium performance is best appreciated with high-quality content sources\u003c\/li\u003e\n\u003cli\u003eDedicated audio systems can further enhance cinematic immersion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED55G64LW OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eFlush-fit wall mounting bracket\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200081580365,"sku":"OLED55G64LW","price":2499.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5c1027b781b1f57b72991d74b15f4dfa51b61544_429530_WC__10775.1778514371_6989a9d5-506b-4a7c-83f2-70ffcdada70c.jpg?v=1783006679"},{"product_id":"65-4k-oled-evo-ai-tv","title":"65\" 4K OLED evo AI TV","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nfont-weight:600;\nmargin-bottom:14px;\n}\n\n.hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.deck{\nfont-size:16px;\ncolor:#555;\nmax-width:850px;\n}\n\n.stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\n}\n\n.section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin-bottom:12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin-bottom:10px;\n}\n\n.pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.ideal-cards,\n.features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\ntable{\nwidth:100%;\nborder-collapse:collapse;\nfont-size:14px;\n}\n\nth{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\ntd{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.verdict-content{\npadding:20px;\n}\n\n.box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65G66LS 65\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eLG’s flagship OLED evo television with premium stand design, Alpha 11 AI Gen3 processing, Hyper Radiant Colour Technology and advanced 4K 165Hz gaming support.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e65\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eUP TO 165HZ\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart TV\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED65G66LS delivers LG’s highest-level OLED performance in a premium stand-mounted format. Combining OLED evo technology with the latest Alpha 11 AI Processor Gen3, it produces outstanding contrast, exceptional detail and vibrant colour performance that elevates everything from blockbuster films to live sport and everyday streaming.\u003c\/p\u003e\n\u003cp\u003eBuilt for both entertainment enthusiasts and serious gamers, the OLED65G66LS combines Dolby Vision, Dolby Atmos and advanced AI enhancements with support for up to 4K 165Hz gaming. The result is a television that excels across movies, television, gaming and connected smart home entertainment.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003eDesigned for customers who want flagship OLED performance without compromise, the G6 Series combines cutting-edge picture technology, intelligent processing and premium design.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Home Cinema\u003c\/h4\u003e\n\u003cp\u003eOLED contrast, Dolby Vision HDR and advanced AI processing create a highly immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eFurniture-Based Installations\u003c\/h4\u003e\n\u003cp\u003eThe integrated stand design is ideal for customers who prefer cabinet or media-unit placement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eNext-Generation Gaming\u003c\/h4\u003e\n\u003cp\u003eUltra-fast response times and support for up to 4K 165Hz gaming help maximise console and PC performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit OLED pixels deliver exceptional contrast, deep blacks and precise image control scene by scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing intelligently enhances picture clarity, motion handling and sound performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eLG's next-generation OLED technology enhances brightness, colour intensity and image realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eReflection Free Premium\u003c\/h4\u003e\n\u003cp\u003eHelps reduce distracting reflections for a clearer picture in brighter viewing environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming Support\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart TV\u003c\/h4\u003e\n\u003cp\u003eEnjoy personalised recommendations, voice control and access to leading streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eLG’s Brightest OLED Experience\u003c\/h3\u003e\n\u003cp\u003eThe G6 Series introduces Hyper Radiant Colour Technology alongside Brightness Booster Ultra, helping deliver brighter highlights, richer colours and enhanced image depth. Combined with OLED’s pixel-level light control, the result is a highly dynamic and realistic picture across both SDR and HDR content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAI-Powered Entertainment\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 11 AI Processor Gen3 has been developed specifically for OLED technology. It continuously analyses content in real time, optimising picture detail, motion and audio performance to help every source look and sound its best.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Serious Gamers\u003c\/h3\u003e\n\u003cp\u003eWith support for 4K gaming at up to 165Hz, ultra-low response times and advanced refresh-rate technologies, the OLED65G66LS is engineered to deliver smooth, responsive gameplay whether you're using a next-generation console or a high-performance gaming PC.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65G66LS\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo with Hyper Radiant Colour\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight controlled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReflection Handling\u003c\/td\u003e\n\u003ctd\u003eReflection Free Premium\u003c\/td\u003e\n\u003ctd\u003eStandard anti-glare coating\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eAlpha 11 AI Gen3\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eHyper Radiant Colour Technology\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003eExcellent gaming performance with 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003ePremium stand-mounted design\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium specification commands a flagship price point\u003c\/li\u003e\n\u003cli\u003eBest performance benefits are realised with high-quality HDR content\u003c\/li\u003e\n\u003cli\u003eDedicated audio systems can further enhance cinematic sound performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED65G66LS OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eTable-top stand\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200082235725,"sku":"OLED65G66LS","price":3199.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/bade502f6696753b5d1f31555c9270c60b0a28a3_429536_WC__38345.1778514368.webp?v=1783006680"},{"product_id":"55-4k-oled-evo-ai-tv","title":"55\" 4K OLED evo AI TV","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nfont-weight:600;\nmargin-bottom:14px;\n}\n\n.hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.deck{\nfont-size:16px;\ncolor:#555;\nmax-width:850px;\n}\n\n.stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\n}\n\n.section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin-bottom:12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin-bottom:10px;\n}\n\n.pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.ideal-cards,\n.features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\ntable{\nwidth:100%;\nborder-collapse:collapse;\nfont-size:14px;\n}\n\nth{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\ntd{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.verdict-content{\npadding:20px;\n}\n\n.box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55G66LS 55\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eLG’s flagship OLED evo television with premium stand design, Alpha 11 AI Processor Gen3, Reflection Free Premium technology and advanced 4K 165Hz gaming support.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e55\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e165Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003e4K Gaming\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart TV\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED55G66LS delivers flagship OLED performance in a screen size that suits a wide range of living spaces. Combining OLED evo technology with the Alpha 11 AI Processor Gen3, it produces exceptional contrast, vivid colour reproduction and outstanding detail, helping films, sport and streaming content look more immersive and lifelike.\u003c\/p\u003e\n\u003cp\u003eUnlike the Gallery-mounted G64 models, the OLED55G66LS includes a premium table-top stand, making it ideal for media units and furniture-based installations. Combined with Dolby Vision, Dolby Atmos and advanced gaming technologies, it offers a complete premium entertainment experience.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003eBringing together LG’s most advanced OLED innovations, intelligent AI processing and a versatile stand-mounted design, the OLED55G66LS is built for exceptional everyday entertainment.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Living Rooms\u003c\/h4\u003e\n\u003cp\u003eThe versatile 55-inch screen size combines flagship picture quality with a footprint suited to modern homes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eFurniture-Based Setups\u003c\/h4\u003e\n\u003cp\u003eThe supplied stand allows simple installation on media units without the need for dedicated wall mounting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eNext-Generation Gaming\u003c\/h4\u003e\n\u003cp\u003eAdvanced gaming support helps maximise performance from modern consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit OLED pixels deliver deep blacks, exceptional contrast and precise image control across every scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing enhances picture quality, sound performance and content optimisation in real time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eDesigned to improve brightness, colour intensity and image realism for a more impactful viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eReflection Free Premium\u003c\/h4\u003e\n\u003cp\u003eReduces distracting reflections and helps maintain picture clarity in brighter viewing environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart Platform\u003c\/h4\u003e\n\u003cp\u003eAccess streaming services, personalised recommendations and smart features through LG’s latest interface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eExceptional OLED Picture Quality\u003c\/h3\u003e\n\u003cp\u003eOLED evo technology combines pixel-level light control with advanced brightness enhancements to create remarkable contrast and colour performance. Whether watching films in a darkened room or daytime sport, the OLED55G66LS delivers a richly detailed image with impressive realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eIntelligent AI Processing\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 11 AI Processor Gen3 continuously analyses content and optimises both picture and audio performance. This intelligent processing helps improve clarity, depth and overall viewing quality across a broad range of content sources.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eEngineered For Gaming\u003c\/h3\u003e\n\u003cp\u003eWith support for up to 4K 165Hz gaming, variable refresh rates and ultra-fast response times, the OLED55G66LS is designed to deliver smooth and responsive gameplay while helping reduce tearing and motion artefacts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55G66LS\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo with Hyper Radiant Colour\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight controlled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReflection Handling\u003c\/td\u003e\n\u003ctd\u003eReflection Free Premium\u003c\/td\u003e\n\u003ctd\u003eStandard anti-glare coating\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eAlpha 11 AI Processor Gen3\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003eHyper Radiant Colour Technology\u003c\/li\u003e\n\u003cli\u003eReflection Free Premium screen technology\u003c\/li\u003e\n\u003cli\u003eExcellent gaming performance with 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003ePremium stand-mounted design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium flagship specification\u003c\/li\u003e\n\u003cli\u003eBenefits most from high-quality HDR content sources\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED55G66LS OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eTable-top stand\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200082792781,"sku":"OLED55G66LS","price":2499.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/bade502f6696753b5d1f31555c9270c60b0a28a3_429536_WC__38345.1778514368_5e36c348-f45d-4b46-8b7f-31ea4d2f0516.webp?v=1783006682"},{"product_id":"83-c6-series-4k-ultra-hd-smart-tv-oled83c64la-aei","title":"83\" C6-series 4K Ultra HD Smart TV","description":"\u003cstyle\u003e\n.pd{max-width:1200px;margin:auto;font-family:Arial,Helvetica,sans-serif;color:#444;line-height:1.65}\n.pd *{box-sizing:border-box}\n.pd .breadcrumb{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:#005CB9;font-weight:700;margin-bottom:14px}\n.pd .hero-border{background:#F2F7FC;border:1px solid #D8E7F5;border-radius:10px;padding:26px}\n.pd h1{font-size:40px;line-height:1.1;margin:0 0 12px;color:#1A1A1A}\n.pd .deck{font-size:16px;color:#555;max-width:860px}\n.pd .stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.pd .stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.pd .stat-value{font-size:22px;font-weight:800;color:#003B71}\n.pd .stat-label{font-size:12px;text-transform:uppercase;letter-spacing:.05em;color:#555}\n.pd .section-divider{margin:30px 0 18px}\n.pd h2{font-size:18px;color:#003B71;margin:0 0 12px}\n.pd h3{font-size:17px;color:#003B71;margin:0 0 10px}\n.pd p{font-size:15px;margin:0 0 14px}\n.pd .pull-quote{background:#003B71;color:#fff;padding:20px;border-radius:10px;margin:26px 0;font-size:16px;font-weight:700;border-left:5px solid #FFD200}\n.pd .ideal-cards,.pd .features-grid{display:grid;gap:14px}\n.pd .ideal-cards{grid-template-columns:repeat(3,1fr)}\n.pd .features-grid{grid-template-columns:repeat(3,1fr)}\n.pd .card{background:#fff;border:1px solid #D8E7F5;border-radius:10px;padding:18px}\n.pd .card h4{margin:0 0 8px;font-size:15px;color:#003B71}\n.pd .card p{font-size:14px;margin:0}\n.pd .editorial{background:#F8FAFC;border:1px solid #D8E7F5;border-radius:10px;padding:20px;margin-top:18px}\n.pd .compare-card{margin-top:8px;overflow-x:auto}\n.pd table{width:100%;border-collapse:collapse;font-size:14px;background:#fff}\n.pd th{background:#003B71;color:#fff;padding:12px;text-align:left}\n.pd td{padding:12px;border:1px solid #D8E7F5;vertical-align:top}\n.pd .verdict{background:#F2F7FC;border:1px solid #D8E7F5;border-radius:10px;overflow:hidden;margin-top:24px}\n.pd .verdict-header{background:#003B71;color:#fff;padding:16px 20px;font-weight:800}\n.pd .verdict-content{display:grid;grid-template-columns:1fr 1fr;gap:18px;padding:20px}\n.pd ul{margin:8px 0 0;padding-left:18px}\n.pd li{margin-bottom:6px;font-size:14px}\n@media(max-width:900px){.pd .stats-bar,.pd .ideal-cards,.pd .features-grid,.pd .verdict-content{grid-template-columns:1fr 1fr}}\n@media(max-width:640px){.pd h1{font-size:34px}.pd .stats-bar,.pd .ideal-cards,.pd .features-grid,.pd .verdict-content{grid-template-columns:1fr}}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED83C64LA 83\" OLED evo AI 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eA cinema-scale OLED evo television with Alpha 9 AI Processor Gen8, Dolby Vision, Dolby Atmos, webOS 26 and smooth 4K 120Hz gaming support.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e83\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003e4K Gaming\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα9 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen8 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED83C64LA is built for customers who want the scale of a home cinema with the precision of OLED picture quality. Its OLED evo display uses self-lit pixels to deliver deep blacks, bright highlights and excellent contrast control, helping films, live sport and premium streaming content feel more detailed and immersive.\u003c\/p\u003e\n\u003cp\u003ePowered by the Alpha 9 AI Processor Gen8, the TV intelligently enhances picture and sound to suit what you're watching. With Dolby Vision, Dolby Atmos, HDMI 2.1 gaming features and LG’s intuitive webOS 26 platform, it becomes a complete entertainment centre for movies, boxsets, sport and console gaming.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003eA premium large-screen OLED designed for cinematic viewing, intelligent picture enhancement and smooth 4K 120Hz gaming.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eLarge Living Rooms\u003c\/h4\u003e\n\u003cp\u003eThe expansive 83-inch screen delivers impressive scale and visibility for spacious family rooms and open-plan interiors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHome Cinema Viewing\u003c\/h4\u003e\n\u003cp\u003eOLED evo contrast, Dolby Vision and Dolby Atmos support create a more immersive movie-night experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eConsole Gaming\u003c\/h4\u003e\n\u003cp\u003eHDMI 2.1, VRR, NVIDIA G-SYNC compatibility and AMD FreeSync Premium support help deliver smoother 4K 120Hz gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels deliver precise contrast, deep blacks and detailed highlights without relying on a traditional backlight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 9 AI Processor Gen8\u003c\/h4\u003e\n\u003cp\u003eLG’s AI processor optimises picture and sound in real time for clearer, more balanced entertainment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eCompatible films and series gain richer colour, improved contrast and more cinematic scene-by-scene detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Atmos Support\u003c\/h4\u003e\n\u003cp\u003eObject-based audio compatibility helps create a wider, more immersive sound experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 120Hz Gaming\u003c\/h4\u003e\n\u003cp\u003eEnjoy smooth, responsive gaming with HDMI 2.1, VRR, NVIDIA G-SYNC compatibility and AMD FreeSync Premium support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess streaming apps, recommendations and smart features through LG’s refined and easy-to-use interface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eCinema-Scale OLED Picture Quality\u003c\/h3\u003e\n\u003cp\u003eThe 83-inch OLED evo panel brings serious presence to films, sport and streaming. Because every pixel controls its own light, dark scenes stay deep and detailed while bright highlights retain impact, giving the picture a natural sense of depth and realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eSmarter Everyday Viewing\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 9 AI Processor Gen8 analyses content and applies intelligent picture and sound adjustments automatically. Lower-resolution sources, fast-moving sport and cinematic HDR content all benefit from processing designed to improve clarity, motion and overall balance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eReady For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eWith 4K 120Hz support, HDMI 2.1 connectivity and advanced variable refresh rate technologies, the OLED83C64LA is well equipped for current-generation consoles. Fast response and OLED motion clarity help gameplay feel fluid and controlled.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED83C64LA\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo with self-lit pixels\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED with backlight control\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen Size\u003c\/td\u003e\n\u003ctd\u003e83-inch large-screen OLED\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Refresh Support\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 120Hz\u003c\/td\u003e\n\u003ctd\u003eOften up to 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10 Pro and HLG\u003c\/td\u003e\n\u003ctd\u003eFormat support varies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003ewebOS 26\u003c\/td\u003e\n\u003ctd\u003eVaries by brand and model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eImmersive 83-inch OLED evo display\u003c\/li\u003e\n\u003cli\u003eExcellent contrast from self-lit pixel technology\u003c\/li\u003e\n\u003cli\u003eAlpha 9 AI Processor Gen8\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eSmooth 4K 120Hz gaming support\u003c\/li\u003e\n\u003cli\u003ewebOS 26 smart TV platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge screen size benefits from suitable viewing distance\u003c\/li\u003e\n\u003cli\u003eBest results come from high-quality HD, 4K and HDR sources\u003c\/li\u003e\n\u003cli\u003eA dedicated soundbar or AV system can further enhance cinema-style audio\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200083808589,"sku":"OLED83C64LA","price":4899.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330_941b2d84-69e4-4df0-8d4d-21ca194b095f.jpg?v=1783006685"},{"product_id":"lg-77-inch-c6-series-4k-ultra-hd-smart-tv-oled77c64la-aei","title":"77\" C6-series 4K Ultra HD Smart TV","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED77C64LA OLED evo AI 77\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eA flagship-scale OLED entertainment experience with LG's α11 AI Processor Gen3, OLED evo picture technology, Dolby Vision, Dolby Atmos and ultra-responsive 4K gaming up to 165Hz.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e77\"\u003c\/strong\u003e Screen Size\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K OLED evo\u003c\/strong\u003e Display Technology\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165Hz\u003c\/strong\u003e Gaming Refresh Rate\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e Smart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eBuilt for customers who want a true big-screen home cinema experience, the LG OLED77C64LA combines premium OLED technology with LG's latest AI-driven processing. Self-lit OLED pixels create exceptional black levels and contrast, while advanced picture enhancement technologies help reveal greater detail, colour accuracy and realism.\u003c\/p\u003e\n\u003cp\u003eWhether you're streaming the latest series, watching live sport or connecting a next-generation games console, the OLED77C64LA is engineered to deliver outstanding performance. Its large 77-inch screen creates an immersive viewing environment while intelligent smart features help simplify everyday use.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003e\"The 77-inch OLED evo experience combines cinematic scale, advanced AI processing and high-performance gaming features in one premium entertainment hub.\"\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eIdeal For\u003c\/h2\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eHome Cinema Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eEnjoy exceptional contrast, OLED precision and Dolby Vision HDR across films, box sets and premium streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSerious Gamers\u003c\/h3\u003e\n\u003cp\u003eTake advantage of 4K gaming up to 165Hz, VRR support, G-SYNC compatibility and ultra-fast response times.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eLarge Living Spaces\u003c\/h3\u003e\n\u003cp\u003eThe expansive 77-inch screen helps create a more immersive viewing experience for family entertainment and sport.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eKey Features\u003c\/h2\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels deliver precise light control, outstanding contrast and deep black levels without backlight blooming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eLG's advanced processor intelligently optimises picture and sound performance for a more refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eEnhances colour performance and image impact to create richer, more lifelike visuals across HDR content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming\u003c\/h4\u003e\n\u003cp\u003eSupports ultra-smooth gameplay with compatibility for VRR, NVIDIA G-SYNC and AMD FreeSync Premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eExperience cinematic picture and immersive audio from compatible movies, TV shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart Platform\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming services, personalised recommendations and integrated AI-powered smart features.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eDesigned For Modern Entertainment\u003c\/h3\u003e\n\u003cp\u003eThe OLED77C64LA is built around LG's latest OLED evo platform, combining premium picture quality with intelligent processing. The result is enhanced brightness, improved image precision and more consistent performance across a wide range of viewing conditions.\u003c\/p\u003e\n\u003ch3\u003eImmersive Picture Quality On A Larger Scale\u003c\/h3\u003e\n\u003cp\u003eThe 77-inch display creates a highly engaging viewing experience for films, sport and premium streaming content. OLED technology allows each pixel to operate independently, helping maintain excellent shadow detail, contrast and colour accuracy.\u003c\/p\u003e\n\u003ch3\u003eReady For Next-Generation Gaming\u003c\/h3\u003e\n\u003cp\u003eWith support for high refresh rate 4K gameplay, variable refresh rate technologies and dedicated gaming enhancements, the OLED77C64LA is designed to help gamers enjoy smoother motion, reduced screen tearing and responsive control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eHow It Compares\u003c\/h2\u003e\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED77C64LA\u003c\/th\u003e\n\u003cth\u003eTypical 4K LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level control\u003c\/td\u003e\n\u003ctd\u003eBacklit panel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Support\u003c\/td\u003e\n\u003ctd\u003eDolby Atmos\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAdvanced α11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003eLarge immersive 77-inch screen\u003c\/li\u003e\n\u003cli\u003eExcellent gaming credentials with 165Hz support\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge-screen design is best suited to spacious rooms\u003c\/li\u003e\n\u003cli\u003ePremium performance positioned within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eDedicated sound system may further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200084070733,"sku":"OLED77C64LA","price":3399.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_ceab1721-886c-4414-a47f-767c789f32df.jpg?v=1783006686"},{"product_id":"65-c6-series-4k-ultra-hd-smart-tv","title":"65\" C6-series 4K Ultra HD Smart TV","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65C64LA OLED evo AI 65\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nPremium OLED evo picture quality, powered by the α11 AI Processor 4K Gen3, with Dolby Vision, Dolby Atmos and advanced gaming features including up to 4K 165Hz support.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e65\"\u003c\/strong\u003eScreen Size\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED evo\u003c\/strong\u003eDisplay Technology\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165Hz\u003c\/strong\u003eGaming Support\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003eSmart TV Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED65C64LA is designed for customers who want exceptional picture quality, advanced smart functionality and premium gaming performance in one beautifully engineered television. Combining OLED evo technology with LG’s latest AI-powered processor, it delivers outstanding realism, depth and detail across all types of content.\n\u003c\/p\u003e\n\n\u003cp\u003e\nFrom cinematic movie nights to competitive gaming sessions, every scene benefits from enhanced brightness, accurate colour reproduction and intelligent picture optimisation. The result is a TV that feels equally at home streaming the latest blockbuster as it does displaying fast-paced sport or next-generation console gaming.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Combining OLED evo technology with LG's most advanced AI processing, the C6 series delivers a refined home cinema and gaming experience.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience cinematic contrast, Dolby Vision HDR and immersive OLED picture quality for films and premium streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompetitive Gamers\u003c\/h3\u003e\n\u003cp\u003eTake advantage of ultra-smooth gameplay with support for VRR, G-SYNC, FreeSync Premium and up to 165Hz refresh rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eEveryday Smart Viewing\u003c\/h3\u003e\n\u003cp\u003eAccess streaming apps, personalised recommendations and intelligent AI features through LG's webOS platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Display\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels create exceptional contrast, precise blacks and lifelike colour without the limitations of traditional backlighting.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing optimises picture and sound performance for enhanced realism and clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eBrightness Booster\u003c\/h4\u003e\n\u003cp\u003eEnhances image brightness and detail to create a more impactful HDR viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy immersive cinematic picture and sound from compatible content and streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eDesigned for responsive gameplay with support for VRR, NVIDIA G-SYNC and AMD FreeSync Premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eSmart AI Powered webOS\u003c\/h4\u003e\n\u003cp\u003eDiscover personalised entertainment, voice assistance and easy access to popular streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eExceptional OLED Performance\u003c\/h3\u003e\n\u003cp\u003e\nOLED evo technology builds on LG’s award-winning OLED heritage, delivering stunning contrast and precise control over every pixel. This helps reveal greater depth in dark scenes while maintaining vibrant colour and detail in brighter content.\n\u003c\/p\u003e\n\n\u003ch3\u003eAI-Enhanced Picture \u0026amp; Sound\u003c\/h3\u003e\n\u003cp\u003e\nThe α11 AI Processor 4K Gen3 intelligently analyses content in real time, helping optimise picture sharpness, colour reproduction and audio performance. Whether watching live broadcasts or streamed content, the experience feels more refined and immersive.\n\u003c\/p\u003e\n\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nWith support for high frame rate gaming, variable refresh technologies and dedicated gaming optimisation tools, the OLED65C64LA is equipped to handle the latest consoles and gaming PCs with confidence.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65C64LA\u003c\/th\u003e\n\u003cth\u003eConventional LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanel Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level illumination\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003eAI-powered webOS\u003c\/td\u003e\n\u003ctd\u003ePlatform dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOLED evo picture quality with enhanced brightness\u003c\/li\u003e\n\u003cli\u003ePowerful α11 AI Processor 4K Gen3\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 165Hz capability\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS smart platform\u003c\/li\u003e\n\u003cli\u003ePremium 65-inch home cinema experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium model positioned in the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eBest performance realised with high-quality 4K HDR content\u003c\/li\u003e\n\u003cli\u003eExternal audio systems can further enhance room-filling sound\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200085217613,"sku":"OLED65C64LA.AEI","price":2499.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330_ae85c715-e44a-4edd-8cc2-9825028397e2.jpg?v=1783006688"},{"product_id":"lg-55-inch-c6-series-4k-ultra-hd-smart-tv-oled55c64la-aei","title":"55\" C6-series 4K Ultra HD Smart TV","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55C64LA OLED evo AI 55\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003ePremium OLED evo picture quality meets LG's most advanced AI processing, delivering exceptional contrast, immersive Dolby entertainment and high-performance gaming in a versatile 55-inch screen size.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e55\"\u003c\/strong\u003e Screen Size\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED evo\u003c\/strong\u003e Display Technology\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165Hz\u003c\/strong\u003e Gaming Support\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e Smart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED55C64LA is engineered to deliver outstanding performance across every type of content. Combining OLED evo technology with the advanced α11 AI Processor 4K Gen3, it produces remarkably detailed images with exceptional contrast, vibrant colours and refined picture processing.\u003c\/p\u003e\n\u003cp\u003eWhether you're enjoying blockbuster films, streaming the latest series or connecting a next-generation games console, the OLED55C64LA adapts intelligently to optimise picture and sound quality. Its 55-inch screen size makes it an ideal choice for a wide range of living spaces while still providing an immersive viewing experience.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003e\"Premium OLED evo technology, intelligent AI processing and advanced gaming performance combine to create a truly versatile entertainment centrepiece.\"\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eIdeal For\u003c\/h2\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFilm \u0026amp; Series Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy cinematic contrast, Dolby Vision HDR and precise OLED picture quality across streaming services and Blu-ray collections.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience smooth, responsive gameplay with support for up to 4K 165Hz, VRR, G-SYNC and FreeSync Premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eModern Living Spaces\u003c\/h3\u003e\n\u003cp\u003eA balanced 55-inch screen size delivers immersive viewing while fitting comfortably into a wide range of room layouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eKey Features\u003c\/h2\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Display Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels provide precise light control for outstanding contrast, rich blacks and exceptional picture depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing continuously enhances picture clarity, colour performance and sound optimisation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eBrightness Booster\u003c\/h4\u003e\n\u003cp\u003eImproves image brightness and HDR impact, helping content appear more vibrant and engaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eExperience immersive picture and sound from compatible movies, streaming content and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAdvanced Gaming Features\u003c\/h4\u003e\n\u003cp\u003eSupport for 4K 165Hz, VRR, NVIDIA G-SYNC and AMD FreeSync Premium delivers smooth gameplay performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV Platform\u003c\/h4\u003e\n\u003cp\u003eAccess popular streaming apps, personalised recommendations and integrated smart TV functionality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eOLED Performance Refined\u003c\/h3\u003e\n\u003cp\u003eLG's OLED evo technology takes the benefits of self-emissive display technology even further. Every pixel can be individually controlled, creating stunning contrast and exceptional detail in both bright and dark scenes without relying on a traditional backlight.\u003c\/p\u003e\n\u003ch3\u003eSmarter Entertainment Through AI\u003c\/h3\u003e\n\u003cp\u003eThe α11 AI Processor 4K Gen3 intelligently analyses content in real time to optimise picture and sound performance. From upscaled broadcasts to premium HDR movies, content benefits from enhanced realism and improved viewing consistency.\u003c\/p\u003e\n\u003ch3\u003eReady For Gaming And Streaming\u003c\/h3\u003e\n\u003cp\u003eWith extensive gaming support alongside a powerful smart TV platform, the OLED55C64LA is equally capable of handling competitive gaming sessions and everyday streaming. Fast response times and intelligent image processing help maintain an engaging entertainment experience across all content types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eHow It Compares\u003c\/h2\u003e\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55C64LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level illumination\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Capability\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Features\u003c\/td\u003e\n\u003ctd\u003eAI-powered webOS\u003c\/td\u003e\n\u003ctd\u003ePlatform dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAdvanced α11 AI Processor 4K Gen3\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming credentials with 165Hz support\u003c\/li\u003e\n\u003cli\u003eResponsive and intuitive webOS platform\u003c\/li\u003e\n\u003cli\u003eVersatile 55-inch screen size for most rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eBest performance is achieved with high-quality HDR content\u003c\/li\u003e\n\u003cli\u003eDedicated audio systems can further enhance cinematic sound\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200085610829,"sku":"OLED55C64LA.AEI","price":1799.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330_e25ef5c9-71d6-4907-b601-3cb4ae855f3c.jpg?v=1783006690"},{"product_id":"48-c6-series-4k-ultra-hd-smart-tv","title":"48\" C6-series 4K Ultra HD Smart TV","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px;font-weight:600}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin:0 0 10px;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED48C64LA OLED evo 48\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003ePremium OLED evo technology, advanced AI-powered processing and next-generation gaming performance in a versatile 48-inch screen size designed for modern entertainment spaces.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e48\"\u003c\/strong\u003e Screen Size\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED evo\u003c\/strong\u003e Display Technology\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003eRefresh Rate\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e Smart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED48C64LA brings the acclaimed OLED evo experience into a compact form factor that suits a wide range of rooms and viewing environments. Combining self-lit pixel technology with LG's intelligent α11 AI Processor 4K Gen2, it delivers impressive contrast, realistic colour and refined picture optimisation across movies, sport and streaming content.\u003c\/p\u003e\n\u003cp\u003eIts 48-inch screen size also makes it particularly appealing for gaming setups, where fast response times, high refresh rates and HDMI 2.1 connectivity can be fully appreciated. Whether mounted on a wall or positioned on a media unit, the OLED48C64LA offers premium performance without requiring a large room.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003e\"Flagship OLED evo picture quality and advanced gaming performance in a compact format that fits effortlessly into modern living spaces.\"\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eIdeal For\u003c\/h2\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Rooms\u003c\/h3\u003e\n\u003cp\u003eThe 48-inch screen size is ideal for immersive console and PC gaming with high refresh rate support and responsive performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie \u0026amp; Streaming Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy cinematic OLED contrast, Dolby Vision HDR and exceptional detail across your favourite entertainment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSmaller Living Spaces\u003c\/h3\u003e\n\u003cp\u003ePerfect for apartments, bedrooms and media rooms where premium performance is desired without a larger screen footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eKey Features\u003c\/h2\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels create exceptional contrast, perfect blacks and outstanding image precision scene after scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced processing intelligently enhances picture and sound quality for a more immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eUnlock greater detail, colour depth and realism from compatible HDR movies and streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming\u003c\/h4\u003e\n\u003cp\u003eExperience fluid gameplay with support for high refresh rates, VRR and advanced gaming technologies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eNVIDIA G-SYNC \u0026amp; FreeSync Premium\u003c\/h4\u003e\n\u003cp\u003eReduce screen tearing and maintain smooth performance across supported gaming hardware.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess streaming services, personalised content recommendations and smart home integration from one platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eCompact OLED Excellence\u003c\/h3\u003e\n\u003cp\u003eThe OLED48C64LA demonstrates that premium picture quality does not require a huge screen. OLED evo technology enables pixel-level light control, producing exceptional shadow detail and contrast while maintaining natural colour reproduction across a broad range of content.\u003c\/p\u003e\n\u003ch3\u003eBuilt For Gamers\u003c\/h3\u003e\n\u003cp\u003eWith support for up to 4K 165Hz, HDMI 2.1 connectivity and dedicated gaming technologies, this model is engineered to maximise the capabilities of modern consoles and gaming PCs. Fast response times help maintain a smooth and responsive experience during competitive gameplay.\u003c\/p\u003e\n\u003ch3\u003eSmart Entertainment Made Simple\u003c\/h3\u003e\n\u003cp\u003eLG's webOS platform provides quick access to streaming apps, personalised recommendations and smart features designed to make everyday viewing more intuitive. Combined with AI-enhanced processing, content consistently looks and sounds its best.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eHow It Compares\u003c\/h2\u003e\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED48C64LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level control\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003e4K up to 165Hz with VRR\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Performance\u003c\/td\u003e\n\u003ctd\u003eDolby Vision HDR\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Features\u003c\/td\u003e\n\u003ctd\u003ewebOS Platform\u003c\/td\u003e\n\u003ctd\u003ePlatform dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eCompact 48-inch format suits smaller spaces\u003c\/li\u003e\n\u003cli\u003eExcellent gaming support up to 4K 165Hz\u003c\/li\u003e\n\u003cli\u003eNVIDIA G-SYNC and AMD FreeSync Premium compatibility\u003c\/li\u003e\n\u003cli\u003eAdvanced AI-enhanced picture processing\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmaller screen size than larger OLED models\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology commands a higher investment\u003c\/li\u003e\n\u003cli\u003eExternal audio systems can further enhance cinematic sound performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200085676365,"sku":"OLED48C64LA","price":1499.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330_f48341ea-6ffc-4a17-b353-89716af89c9b.jpg?v=1783006691"},{"product_id":"42-c6-series-4k-ultra-hd-smart-tv","title":"42\" C6-series 4K Ultra HD Smart TV","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px;font-weight:600}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin:0 0 10px;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED42C64LA OLED evo 42\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nFlagship OLED picture quality, advanced AI-powered processing and next-generation gaming features in LG’s most versatile C6 Series screen size.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e42\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS 26\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED42C64LA combines premium OLED technology with LG's latest α11 AI Processor 4K Gen3 to deliver exceptional picture quality in a compact and versatile format. Self-lit OLED pixels provide precise light control, producing outstanding contrast, deep black levels and remarkable detail across movies, streaming services, live sport and gaming.\n\u003c\/p\u003e\n\n\u003cp\u003e\nIts 42-inch screen size makes it particularly appealing for smaller rooms, desktop gaming environments and multi-purpose entertainment spaces. Combined with intelligent AI enhancements and a refined smart TV experience, it offers flagship-level performance without requiring a large viewing area.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Designed for cinema lovers and gamers alike, the OLED42C64LA delivers flagship OLED performance in a compact screen size that fits effortlessly into modern homes.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Setups\u003c\/h3\u003e\n\u003cp\u003eThe 42-inch display size is ideal for console and PC gaming, offering responsive performance, advanced gaming features and immersive OLED visuals.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFilm \u0026amp; Streaming Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy exceptional contrast, Dolby Vision HDR and cinematic picture quality across your favourite movies and series.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompact Living Spaces\u003c\/h3\u003e\n\u003cp\u003ePerfect for bedrooms, apartments, home offices and media rooms where premium performance is desired without a larger screen footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEach pixel illuminates independently to create exceptional contrast, true blacks and impressive image precision.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing intelligently enhances picture quality, sharpness and sound performance in real time.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eExperience enhanced detail, colour depth and realism across compatible HDR content and streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Native Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eCombined with VRR support, the panel delivers smooth and responsive gameplay for modern consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Sound Pro \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eCreates a more immersive audio experience with virtual surround processing and enhanced dialogue clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming services, personalised recommendations and intelligent voice control from one intuitive platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003ePremium OLED Performance In A Compact Format\u003c\/h3\u003e\n\u003cp\u003e\nThe OLED42C64LA brings the benefits of LG's OLED technology to spaces where larger screens may not be practical. Pixel-level illumination enables precise light control, helping deliver outstanding picture depth and impressive realism regardless of the content being viewed.\n\u003c\/p\u003e\n\n\u003ch3\u003eSmarter Picture And Sound Processing\u003c\/h3\u003e\n\u003cp\u003e\nPowered by the α11 AI Processor 4K Gen3, the television continually analyses content to optimise image quality and audio performance. AI Super Upscaling 4K helps improve lower-resolution content, while AI Sound Pro enhances immersion and clarity across a wide range of programmes.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for NVIDIA G-SYNC Compatibility, AMD FreeSync, HGiG, VRR, ALLM and Dolby Vision Gaming makes this model a strong choice for serious gamers. Fast response times and a 120Hz native panel help maintain fluid gameplay while reducing lag and screen tearing.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED42C64LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level illumination\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz Native with VRR\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα11 AI Processor 4K Gen3\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExceptional OLED contrast and black levels\u003c\/li\u003e\n\u003cli\u003eAdvanced α11 AI Processor 4K Gen3\u003c\/li\u003e\n\u003cli\u003eExcellent gaming support with 120Hz native refresh rate\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS 26 smart platform\u003c\/li\u003e\n\u003cli\u003eIdeal size for gaming rooms and smaller spaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmaller screen size than larger OLED models\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eDedicated sound systems can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200085905741,"sku":"OLED42C64LA","price":1399.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330_cee61bc9-0903-48ed-81e8-a3ae59938d9d.jpg?v=1783006692"},{"product_id":"65-b6-series-4k-ultra-hd-smart-oled-tv","title":"65\" B6 Series 4K Ultra HD Smart OLED TV","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#FFFFFF;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65B65LA OLED AI 65\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nPremium OLED picture quality, intelligent AI-powered processing and advanced gaming performance combine to create an immersive 65-inch home entertainment experience.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e65\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED65B65LA is designed for customers who want exceptional OLED picture quality without compromise. Its self-lit OLED panel delivers outstanding contrast, perfect black levels and remarkable image precision, helping films, sport and streaming content appear more realistic and engaging.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by LG's α8 AI Processor 4K Gen2, the television intelligently optimises both picture and sound in real time. Combined with Dolby Vision, Dolby Atmos and a responsive smart TV platform, it creates a premium entertainment experience for every member of the household.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Combining OLED contrast, advanced AI processing and a versatile 65-inch screen size, the OLED65B65LA delivers premium home entertainment performance across every type of content.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFilm \u0026amp; Series Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience exceptional OLED contrast, Dolby Vision HDR and immersive cinematic viewing from compatible content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Setups\u003c\/h3\u003e\n\u003cp\u003eEnjoy responsive gameplay with 120Hz performance, VRR support and advanced gaming technologies for modern consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eEveryday Smart Entertainment\u003c\/h3\u003e\n\u003cp\u003eAccess streaming services, personalised recommendations and AI-powered features through LG's intuitive webOS platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEvery pixel operates independently to create outstanding black levels, contrast and image depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing analyses content and automatically enhances picture and sound performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eImproves clarity, detail and realism to create a more immersive and refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR picture quality and immersive sound from compatible films, TV shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming platforms, personalised recommendations and intelligent smart features from one intuitive interface.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eOLED Picture Quality That Brings Content To Life\u003c\/h3\u003e\n\u003cp\u003e\nOLED technology delivers pixel-level light control, allowing the OLED65B65LA to produce exceptional contrast and natural colour reproduction. From dark cinematic scenes to bright sporting events, every image benefits from enhanced depth and realism.\n\u003c\/p\u003e\n\n\u003ch3\u003eIntelligent AI Enhancement\u003c\/h3\u003e\n\u003cp\u003e\nLG's α8 AI Processor 4K Gen2 continuously analyses and optimises content in real time. AI Picture Pro and AI Super Upscaling help improve detail and clarity while maintaining a natural and balanced presentation.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps create a responsive and fluid gaming experience across the latest consoles and gaming PCs.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65B65LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-Level Control\u003c\/td\u003e\n\u003ctd\u003eBacklight Dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz with VRR Support\u003c\/td\u003e\n\u003ctd\u003eTypically Lower Refresh Rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen2\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED picture quality with perfect black levels\u003c\/li\u003e\n\u003cli\u003ePowerful α8 AI Processor 4K Gen2\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 120Hz support\u003c\/li\u003e\n\u003cli\u003eAI-enhanced picture and sound optimisation\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eBest performance is achieved with high-quality HDR content\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200086593869,"sku":"OLED65B65LA","price":2299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/c401ecfb191b360d550d7b0eb7e7a5c41e415a18_429655_v2__86216.1777388563_5d469a09-0882-4883-8980-415d17a154b6.jpg?v=1783006698"},{"product_id":"55-b6-series-4k-ultra-hd-smart-oled-tv-oled55b65la-aei","title":"55\" B6 Series 4K Ultra HD Smart OLED TV","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#FFFFFF;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55B65LA OLED AI 55\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003ePremium OLED picture quality, intelligent AI-powered processing and advanced gaming performance in a versatile 55-inch screen size designed for modern home entertainment.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e55\"\u003c\/strong\u003e Screen Size\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e Display Technology\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e Native Refresh Rate\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e Smart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED55B65LA is designed to bring premium OLED picture quality into everyday viewing. Self-lit OLED pixels provide precise light control for exceptional contrast, perfect black levels and impressive colour accuracy, helping every scene appear more realistic and engaging.\u003c\/p\u003e\n\u003cp\u003ePowered by LG's α8 AI Processor 4K Gen2, the television intelligently enhances both picture and sound performance in real time. Whether watching blockbuster films, streaming the latest series, enjoying live sport or gaming on next-generation consoles, the OLED55B65LA delivers a refined and immersive entertainment experience.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003e\"Combining OLED precision, advanced AI processing and a highly versatile 55-inch screen size, the OLED55B65LA is built to excel across every type of content.\"\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eIdeal For\u003c\/h2\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie \u0026amp; Streaming Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy exceptional OLED contrast, Dolby Vision HDR and immersive picture quality across films and streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience smooth, responsive gameplay with 120Hz performance, VRR support and advanced gaming technologies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eModern Living Spaces\u003c\/h3\u003e\n\u003cp\u003eA versatile 55-inch screen size that suits most rooms while still delivering a highly engaging viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eKey Features\u003c\/h2\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEvery pixel illuminates independently to create exceptional contrast, true blacks and impressive image depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing analyses content and automatically optimises picture and sound quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eEnhances detail, clarity and realism to deliver a more refined and immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR picture quality and immersive sound from compatible films, TV shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess streaming services, personalised recommendations and intelligent smart features from one intuitive platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eOLED Picture Quality That Makes A Difference\u003c\/h3\u003e\n\u003cp\u003eOLED technology enables pixel-level light control, helping the OLED55B65LA produce exceptional contrast and realistic colour reproduction. From cinematic blockbusters to everyday television viewing, content benefits from greater depth, detail and realism.\u003c\/p\u003e\n\u003ch3\u003eAI-Powered Entertainment\u003c\/h3\u003e\n\u003cp\u003eThe α8 AI Processor 4K Gen2 continuously analyses content and optimises picture and sound performance in real time. AI Picture Pro and AI Super Upscaling help maximise image quality while maintaining a natural and balanced presentation.\u003c\/p\u003e\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eSupport for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps create a smooth and responsive gaming experience across the latest gaming hardware.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eHow It Compares\u003c\/h2\u003e\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55B65LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-Level Control\u003c\/td\u003e\n\u003ctd\u003eBacklight Dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz with VRR Support\u003c\/td\u003e\n\u003ctd\u003eTypically Lower Refresh Rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen2\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED picture quality with perfect black levels\u003c\/li\u003e\n\u003cli\u003ePowerful α8 AI Processor 4K Gen2\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 120Hz support\u003c\/li\u003e\n\u003cli\u003eAI-enhanced picture and sound optimisation\u003c\/li\u003e\n\u003cli\u003eVersatile 55-inch screen size for most rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eBest performance is achieved with high-quality HDR content\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200086790477,"sku":"OLED55B65LA","price":1599.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/c2b7809a5026f3e6c9776023659354de6217e758_429560_WC__33782.1778492755.jpg?v=1783006698"},{"product_id":"48-b6-series-4k-ultra-hd-smart-oled-tv","title":"48\" B6 Series 4K Ultra HD Smart OLED TV","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#FFFFFF;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003elg tHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED48B65LA OLED AI 48\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003ePremium OLED picture quality, intelligent AI-powered processing and advanced gaming performance in a compact 48-inch screen size designed for modern entertainment spaces.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e48\"\u003c\/strong\u003e Screen Size\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e Display Technology\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e Native Refresh Rate\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e Smart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED48B65LA brings the benefits of OLED technology to a compact and versatile screen size that suits a wide range of rooms and viewing environments. Self-lit OLED pixels provide precise light control for exceptional contrast, perfect black levels and impressive colour accuracy, helping every scene appear more realistic and immersive.\u003c\/p\u003e\n\u003cp\u003ePowered by LG's α8 AI Processor 4K Gen2, the television intelligently enhances both picture and sound performance in real time. Whether you're watching films, streaming the latest series, following live sport or gaming on modern consoles and PCs, the OLED48B65LA delivers premium performance across every type of content.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003e\"Combining OLED precision, advanced AI processing and a compact 48-inch design, the OLED48B65LA is built for customers who want premium performance without a larger screen footprint.\"\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eIdeal For\u003c\/h2\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Setups\u003c\/h3\u003e\n\u003cp\u003eThe 48-inch screen size is ideal for immersive console and PC gaming, delivering responsive performance and advanced gaming technologies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie \u0026amp; Streaming Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy exceptional OLED contrast, Dolby Vision HDR and cinematic picture quality across your favourite entertainment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSmaller Living Spaces\u003c\/h3\u003e\n\u003cp\u003ePerfect for apartments, bedrooms, home offices and media rooms where premium performance is desired without a larger screen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eKey Features\u003c\/h2\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEach pixel operates independently to create outstanding contrast, true blacks and exceptional image depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing analyses content and automatically enhances picture and sound quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eImproves detail, clarity and realism to create a more immersive and refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR picture quality and immersive sound from compatible films, TV shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming services, personalised recommendations and intelligent smart features from one intuitive platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eCompact OLED Performance\u003c\/h3\u003e\n\u003cp\u003eThe OLED48B65LA demonstrates that premium picture quality does not require a huge screen. OLED technology provides precise pixel-level illumination, helping deliver exceptional shadow detail, rich contrast and impressive realism across every scene.\u003c\/p\u003e\n\u003ch3\u003eIntelligent AI Enhancement\u003c\/h3\u003e\n\u003cp\u003eLG's α8 AI Processor 4K Gen2 continuously analyses content and optimises performance in real time. AI Picture Pro and AI Super Upscaling help maximise image quality, while intelligent sound optimisation creates a more immersive viewing experience.\u003c\/p\u003e\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eSupport for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps create a responsive gaming experience across the latest consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eHow It Compares\u003c\/h2\u003e\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED48B65LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-Level Control\u003c\/td\u003e\n\u003ctd\u003eBacklight Dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz with VRR Support\u003c\/td\u003e\n\u003ctd\u003eTypically Lower Refresh Rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen2\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED picture quality with perfect black levels\u003c\/li\u003e\n\u003cli\u003eCompact and versatile 48-inch screen size\u003c\/li\u003e\n\u003cli\u003ePowerful α8 AI Processor 4K Gen2\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 120Hz support\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmaller screen size than larger OLED alternatives\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200086954317,"sku":"OLED48B65LA","price":1299.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/665ecdc60d8a3e61bfed108009c354b08ef5ce8b_429659_v2__62427.1777388559_e10a8d68-0cbf-43bb-8fa6-3388ffe492ed.jpg?v=1783006699"},{"product_id":"77-oled-b6e-ai-4k-smart-tv","title":"77\" OLED B6E AI 4K Smart TV","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#FFFFFF;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED77B6ELC OLED AI 77\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nA premium 77-inch OLED television powered by the α8 AI Processor 4K Gen2, delivering immersive picture quality, intelligent optimisation and advanced gaming performance.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e77\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED77B6ELC is built for customers who want a truly immersive large-screen entertainment experience. Its self-lit OLED display delivers exceptional contrast, perfect black levels and outstanding colour accuracy, helping every scene appear richer, deeper and more realistic.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by LG's α8 AI Processor 4K Gen2, the television intelligently analyses content and optimises both picture and sound performance in real time. Whether you're watching blockbuster films, streaming premium content, following live sport or gaming on the latest hardware, the OLED77B6ELC is designed to maximise every moment.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Combining OLED precision, intelligent AI processing and a cinematic 77-inch display, the OLED77B6ELC delivers premium entertainment performance across every viewing experience.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eHome Cinema Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eEnjoy OLED contrast, Dolby Vision HDR and an immersive large-screen experience for films and premium streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Setups\u003c\/h3\u003e\n\u003cp\u003eExperience smooth gameplay with a 120Hz panel, VRR support and advanced gaming technologies for consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFamily Entertainment\u003c\/h3\u003e\n\u003cp\u003eThe expansive 77-inch display is ideal for movie nights, sport and shared viewing across larger living spaces.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEvery pixel illuminates independently to create exceptional black levels, contrast and image depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing automatically enhances picture and sound performance based on the content being viewed.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eImproves detail, clarity and realism to deliver a more immersive and refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR picture quality and immersive sound from compatible movies, shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for responsive gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart Platform\u003c\/h4\u003e\n\u003cp\u003eAccess streaming services, personalised recommendations and intelligent voice features through one intuitive interface.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eOLED Picture Quality That Transforms Entertainment\u003c\/h3\u003e\n\u003cp\u003e\nOLED technology enables pixel-level illumination, helping the OLED77B6ELC produce exceptional contrast and realistic colour reproduction. From dark cinematic scenes to fast-moving sporting action, every image benefits from enhanced depth and precision.\n\u003c\/p\u003e\n\n\u003ch3\u003eSmarter Viewing Through AI\u003c\/h3\u003e\n\u003cp\u003e\nThe α8 AI Processor 4K Gen2 continuously analyses content to optimise performance. AI Picture Pro and AI Super Upscaling work together to improve image quality, while AI-driven audio processing helps create a more immersive listening experience.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Next-Generation Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps deliver fluid and responsive gaming performance across the latest consoles and gaming PCs.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED77B6ELC\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-Level Control\u003c\/td\u003e\n\u003ctd\u003eBacklight Dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz with VRR Support\u003c\/td\u003e\n\u003ctd\u003eTypically Lower Refresh Rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen2\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge and immersive 77-inch OLED display\u003c\/li\u003e\n\u003cli\u003eExceptional contrast and perfect black levels\u003c\/li\u003e\n\u003cli\u003eα8 AI Processor 4K Gen2 with AI enhancements\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 120Hz support\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge screen size benefits from generous viewing distances\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200088002893,"sku":"OLED77B6ELC","price":2699.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_f7646918-5cba-41bb-9291-87354a2a0707.jpg?v=1783007844"},{"product_id":"65-oled-ai-4k-smart-tv","title":"65\" OLED AI 4K Smart TV","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:12px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:24px;border-radius:10px}\n.hero-border h1{font-size:40px;line-height:1.1;margin:0;color:#1A1A1A}\n.deck{font-size:16px;color:#555;margin-top:10px;max-width:850px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.stat span{font-size:13px;color:#666}\n.section-divider{margin:30px 0}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;text-align:center}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial{background:#F8FAFC;border:1px solid #D8E7F5;padding:20px;border-radius:8px;margin-bottom:16px}\n.editorial h3{margin-top:0;color:#003B71}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{padding:12px;border:1px solid #D8E7F5}\n.verdict{border-radius:10px;overflow:hidden}\n.verdict-header{background:#003B71;color:#fff;padding:16px;font-weight:bold}\n.verdict-body{border:1px solid #D8E7F5;padding:20px;background:#fff}\n.verdict-body ul{margin:8px 0 0 18px}\n.box-contents{background:#F2F7FC;border:1px solid #D8E7F5;padding:18px;border-radius:8px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr}\n.hero-border h1{font-size:34px}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Entertainment \/ OLED TVs \/ 65 Inch OLED TVs\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65B6ELC 65\" OLED AI 4K Smart TV\u003c\/h1\u003e\n\u003cp class=\"deck\"\u003ePremium OLED picture quality, intelligent AI processing, Dolby Vision cinematic HDR and advanced gaming performance combine to create a television built for movies, streaming, sport and next-generation gaming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e65\"\u003c\/strong\u003e\u003cspan\u003eOLED Display\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K UHD\u003c\/strong\u003e\u003cspan\u003e3840 x 2160 Resolution\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\u003cspan\u003eNative Refresh Rate\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS 26\u003c\/strong\u003e\u003cspan\u003eSmart TV Platform\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED65B6ELC brings together OLED self-lit pixel technology and LG's α8 AI Processor 4K Gen3 to deliver exceptional contrast, accurate colour reproduction and intelligent picture optimisation. Whether you're watching blockbuster films or live sport, every scene benefits from refined detail and impressive depth.\u003c\/p\u003e\n\u003cp\u003eDesigned for modern entertainment, it combines advanced HDR support, immersive Dolby Atmos sound and a responsive gaming feature set. With webOS at its core, accessing streaming services, personalised content and smart features is quick and intuitive.\u003c\/p\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"pull-quote\"\u003e\"Perfect Black OLED technology meets AI-powered performance for a cinematic viewing experience at home.\"\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eIdeal For\u003c\/h2\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eHome Cinema Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eOLED contrast, Dolby Vision and filmmaker-focused picture modes help deliver a more authentic movie experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eNext-Generation Gamers\u003c\/h3\u003e\n\u003cp\u003e120Hz refresh rate, VRR, ALLM, G-SYNC and FreeSync compatibility support smoother, more responsive gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eEveryday Streaming\u003c\/h3\u003e\n\u003cp\u003eEasy access to popular apps, AI recommendations and voice control make daily entertainment effortless.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eKey Features\u003c\/h2\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixels\u003c\/h4\u003e\n\u003cp\u003eProduces deep blacks and precise contrast without a traditional backlight for exceptional image depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eOptimises picture and sound in real time for improved clarity, colour and overall viewing quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eEnhances brightness, contrast and scene detail for a more cinematic presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Atmos Audio\u003c\/h4\u003e\n\u003cp\u003eCreates a more immersive soundstage that helps films, shows and games feel more engaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports fast-moving action with smooth motion and responsive gameplay experiences.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart Platform\u003c\/h4\u003e\n\u003cp\u003eProvides easy access to streaming services, voice assistants and personalised entertainment features.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eOLED Picture Quality That Stands Out\u003c\/h3\u003e\n\u003cp\u003eLG's OLED technology delivers pixel-level lighting control, allowing bright highlights and deep shadow detail to coexist naturally on screen. This creates greater realism across films, documentaries, sports broadcasts and streamed content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eSmarter Entertainment with AI\u003c\/h3\u003e\n\u003cp\u003eThe α8 AI Processor 4K Gen3 continuously analyses content to optimise image and audio performance. AI-powered features within webOS also help personalise recommendations and simplify navigation across your favourite apps and services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt for Gaming and Fast Action\u003c\/h3\u003e\n\u003cp\u003eCompetitive gamers and console owners benefit from advanced gaming technologies including Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC compatibility and AMD FreeSync support. Combined with a 120Hz panel, gameplay remains fluid and responsive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eHow It Compares\u003c\/h2\u003e\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65B6ELC\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Pixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolution\u003c\/td\u003e\n\u003ctd\u003e4K Ultra HD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessor\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10 Pro, HLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Features\u003c\/td\u003e\n\u003ctd\u003eVRR, ALLM, G-SYNC, FreeSync, HGiG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003ewebOS 26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-body\"\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExcellent OLED contrast and black levels\u003c\/li\u003e\n\u003cli\u003eAdvanced AI-powered picture and sound optimisation\u003c\/li\u003e\n\u003cli\u003eStrong gaming specification with 120Hz support\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eFeature-rich webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUsers seeking higher-tier processor performance may look further up LG's OLED range\u003c\/li\u003e\n\u003cli\u003eFor the fullest audio experience, a dedicated soundbar can further enhance immersion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2 style=\"color: #003b71; margin-top: 0;\"\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED65B6ELC 65\" OLED AI Smart TV\u003c\/li\u003e\n\u003cli\u003eMagic Remote Control\u003c\/li\u003e\n\u003cli\u003eTV Stand\u003c\/li\u003e\n\u003cli\u003eUser Documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200088265037,"sku":"OLED65B6ELC","price":1399.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_4b1247d5-af26-406c-84c5-b24eaf47b485.jpg?v=1783007829"},{"product_id":"lg-55-inch-b6e-series-4k-oled-smart-tv-oled55b6elc-aei","title":"55\" OLED AI 4K Smart TV","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:12px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:24px;border-radius:10px}\n.hero-border h1{font-size:40px;line-height:1.1;margin:0;color:#1A1A1A}\n.deck{font-size:16px;color:#555;margin-top:10px;max-width:850px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.stat span{font-size:13px;color:#666}\n.section-divider{margin:30px 0}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;text-align:center}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial{background:#F8FAFC;border:1px solid #D8E7F5;padding:20px;border-radius:8px;margin-bottom:16px}\n.editorial h3{margin-top:0;color:#003B71}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{padding:12px;border:1px solid #D8E7F5}\n.verdict{border-radius:10px;overflow:hidden}\n.verdict-header{background:#003B71;color:#fff;padding:16px;font-weight:bold}\n.verdict-body{border:1px solid #D8E7F5;padding:20px;background:#fff}\n.verdict-body ul{margin:8px 0 0 18px}\n.box-contents{background:#F2F7FC;border:1px solid #D8E7F5;padding:18px;border-radius:8px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr}\n.hero-border h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Entertainment \/ OLED TVs \/ 55 Inch OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55B6ELC 55\" OLED AI 4K Smart TV\u003c\/h1\u003e\n\u003cp class=\"deck\"\u003eExperience premium OLED picture quality, intelligent AI enhancements and advanced gaming performance in a beautifully refined 55-inch entertainment centrepiece.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e55\"\u003c\/strong\u003e\u003cspan\u003eOLED Display\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K UHD\u003c\/strong\u003e\u003cspan\u003e3840 x 2160 Resolution\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\u003cspan\u003eGaming Ready Panel\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS 26\u003c\/strong\u003e\u003cspan\u003eSmart TV Platform\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003eThe LG OLED55B6ELC combines OLED self-lit pixel technology with the advanced α8 AI Processor 4K Gen3 to produce exceptional contrast, accurate colour reproduction and intelligent picture optimisation. Every scene benefits from enhanced detail, balanced brightness and natural realism.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're streaming box sets, watching live sport or gaming on the latest consoles, this OLED TV is designed to deliver a more immersive experience through Dolby Vision HDR, Dolby Atmos sound and AI-powered performance enhancements.\u003c\/p\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Certified Perfect Black OLED technology delivers remarkable depth, realism and cinematic impact in every scene.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFilm \u0026amp; TV Lovers\u003c\/h3\u003e\n\u003cp\u003eEnjoy OLED contrast, Dolby Vision HDR and Filmmaker Mode for a more authentic viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompetitive Gaming\u003c\/h3\u003e\n\u003cp\u003eResponsive gameplay is supported by 120Hz performance, VRR, ALLM and advanced gaming technologies.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSmart Home Entertainment\u003c\/h3\u003e\n\u003cp\u003eAI-powered recommendations, voice control and intuitive navigation make everyday use simple.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Technology\u003c\/h4\u003e\n\u003cp\u003ePixel-level lighting control delivers deep blacks, outstanding contrast and impressive image precision.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eIntelligently enhances picture and sound quality for sharper visuals and a more refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eReveals greater detail in highlights and shadows for more impactful and cinematic content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Atmos Audio\u003c\/h4\u003e\n\u003cp\u003eCreates immersive multi-dimensional sound that enhances films, gaming and live events.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eOptimises image quality scene by scene while upscaling content towards near-4K clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAdvanced Gaming Features\u003c\/h4\u003e\n\u003cp\u003eIncludes VRR, ALLM, G-SYNC compatibility, FreeSync Premium and Game Optimiser support.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eOLED Performance Designed for Home Cinema\u003c\/h3\u003e\n\u003cp\u003eLG OLED technology delivers exceptional control over every pixel, producing impressive shadow detail, vibrant highlights and rich colour accuracy. The result is a picture that feels natural, immersive and consistently engaging across all content types.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAI That Adapts to Your Viewing Habits\u003c\/h3\u003e\n\u003cp\u003eThe α8 AI Processor analyses content in real time to optimise picture and sound performance. AI-powered features within webOS personalise recommendations while simplifying access to streaming services, settings and connected devices.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt for Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eWith support for 4K gaming at up to 120Hz, Variable Refresh Rate, NVIDIA G-SYNC compatibility and AMD FreeSync Premium, the OLED55B6ELC provides smooth motion and responsive gameplay while maintaining OLED picture quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55B6ELC\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Pixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture Processor\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10 Pro, HLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Enhancement\u003c\/td\u003e\n\u003ctd\u003eAI Sound Pro \u0026amp; Dolby Atmos\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Features\u003c\/td\u003e\n\u003ctd\u003eVRR, ALLM, G-SYNC, FreeSync Premium, HGiG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003ewebOS 26 with AI Features\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOutstanding OLED contrast and black levels\u003c\/li\u003e\n\u003cli\u003eAdvanced AI-powered picture and sound processing\u003c\/li\u003e\n\u003cli\u003eStrong gaming credentials with 120Hz support\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eFeature-rich webOS smart platform with AI integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFor higher brightness levels, premium OLED models further up the range may appeal\u003c\/li\u003e\n\u003cli\u003eA dedicated LG soundbar can enhance cinematic audio even further\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2 style=\"color:#003B71;margin-top:0;\"\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED55B6ELC OLED Smart TV\u003c\/li\u003e\n\u003cli\u003eAI Magic Remote\u003c\/li\u003e\n\u003cli\u003eTV Stand\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eUser Documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200088559949,"sku":"OLED55B6ELC","price":899.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/thum-1600x1062_d8d6e1fa-bb36-4b0e-9a6f-54f4675708c8.jpg?v=1783007815"},{"product_id":"48-oled-ai-4k-smart-tv","title":"48\" OLED AI 4K Smart TV","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:12px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:24px;border-radius:10px}\n.hero-border h1{font-size:40px;line-height:1.1;margin:0;color:#1A1A1A}\n.deck{font-size:16px;color:#555;margin-top:10px;max-width:850px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.stat span{font-size:13px;color:#666}\n.section-divider{margin:30px 0}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;text-align:center}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial{background:#F8FAFC;border:1px solid #D8E7F5;padding:20px;border-radius:8px;margin-bottom:16px}\n.editorial h3{margin-top:0;color:#003B71}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{padding:12px;border:1px solid #D8E7F5}\n.verdict{border-radius:10px;overflow:hidden}\n.verdict-header{background:#003B71;color:#fff;padding:16px;font-weight:bold}\n.verdict-body{border:1px solid #D8E7F5;padding:20px;background:#fff}\n.verdict-body ul{margin:8px 0 0 18px}\n.box-contents{background:#F2F7FC;border:1px solid #D8E7F5;padding:18px;border-radius:8px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr}\n.hero-border h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Entertainment \/ OLED TVs \/ 48 Inch OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED48B6ELC 48\" OLED AI 4K Smart TV\u003c\/h1\u003e\n\u003cp class=\"deck\"\u003eFlagship OLED picture quality meets compact versatility, delivering immersive home cinema, advanced gaming performance and intelligent smart features in a space-friendly 48-inch format.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e48\"\u003c\/strong\u003e\u003cspan\u003eOLED Display\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K UHD\u003c\/strong\u003e\u003cspan\u003e3840 x 2160 Resolution\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\u003cspan\u003eGaming Ready Panel\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\u003cspan\u003eSmart TV Platform\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003eThe LG OLED48B6ELC delivers the renowned benefits of OLED technology in a size that suits modern homes, apartments and gaming setups. Self-lit pixels create exceptional contrast, vibrant colour and impressive detail across everything from blockbuster films to live sports.\u003c\/p\u003e\n\n\u003cp\u003ePowered by the α8 AI Processor 4K Gen3, this OLED TV intelligently refines picture and audio performance while advanced gaming technologies ensure fast, responsive gameplay. Dolby Vision and Dolby Atmos complete a truly immersive entertainment experience.\u003c\/p\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Premium OLED technology in a compact format, perfect for immersive viewing without dominating your space.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSmaller Living Spaces\u003c\/h3\u003e\n\u003cp\u003eIdeal for apartments, bedrooms and compact living rooms where premium picture quality is a priority.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eDedicated Gaming Setups\u003c\/h3\u003e\n\u003cp\u003eThe 48-inch screen size works particularly well for close-range console and PC gaming.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eOLED contrast, Dolby Vision HDR and cinematic image processing elevate every viewing session.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixels\u003c\/h4\u003e\n\u003cp\u003eEach pixel operates independently for exceptional black levels, contrast and picture precision.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAI-driven processing optimises picture and sound quality in real time for a more refined experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eEnhances scene-by-scene brightness, colour and detail for a more cinematic presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Atmos Sound\u003c\/h4\u003e\n\u003cp\u003eCreates a wider, more immersive audio experience that complements premium picture quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAdvanced Gaming Support\u003c\/h4\u003e\n\u003cp\u003eIncludes VRR, ALLM, NVIDIA G-SYNC compatibility and AMD FreeSync for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eProvides quick access to streaming platforms, personalised recommendations and smart home integration.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eOLED Excellence in a Compact Screen Size\u003c\/h3\u003e\n\u003cp\u003eThe 48-inch format offers a unique balance between premium performance and practical placement. It delivers the same OLED picture benefits found in larger models while fitting comfortably into smaller rooms, media walls and gaming environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAI-Powered Picture and Audio Optimisation\u003c\/h3\u003e\n\u003cp\u003eThe α8 AI Processor continuously analyses content to improve image clarity, colour accuracy and sound performance. AI enhancements help maximise the quality of both streamed content and broadcast television.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eDesigned for Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eWith HDMI 2.1 connectivity, a 120Hz panel and support for leading gaming technologies, the OLED48B6ELC provides responsive performance for fast-paced action, competitive gaming and next-generation consoles.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED48B6ELC\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Pixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture Processor\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10 Pro, HLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Technology\u003c\/td\u003e\n\u003ctd\u003eDolby Atmos \u0026amp; AI Sound Pro\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Features\u003c\/td\u003e\n\u003ctd\u003eVRR, ALLM, G-SYNC, FreeSync, HGiG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003ewebOS with AI Features\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED picture quality with deep blacks and exceptional contrast\u003c\/li\u003e\n\u003cli\u003eCompact size ideal for smaller rooms and gaming setups\u003c\/li\u003e\n\u003cli\u003eStrong gaming specification with HDMI 2.1 features\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003ePowerful AI-enhanced picture and sound processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUsers wanting a larger cinematic screen may prefer the 55-inch or 65-inch versions\u003c\/li\u003e\n\u003cli\u003eExternal audio can further enhance large-room viewing experiences\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2 style=\"color:#003B71;margin-top:0;\"\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED48B6ELC OLED Smart TV\u003c\/li\u003e\n\u003cli\u003eMagic Remote Control\u003c\/li\u003e\n\u003cli\u003eDesktop Stand\u003c\/li\u003e\n\u003cli\u003eUser Documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54200089542989,"sku":"OLED48B6ELC","price":1199.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/665ecdc60d8a3e61bfed108009c354b08ef5ce8b_429659_v2__62427.1777388559_1d3e42fa-6c54-4fcc-abe6-c6d5dfb40297.jpg?v=1783006709"}],"url":"https:\/\/redmondelectric.ie\/collections\/oled-televisions.oembed?page=2","provider":"Redmond Electric","version":"1.0","type":"link"}