Lg 43" UR81 4K UHD Smart TV

SKU: 43UR81006LJ.AEK

Sale Price€399.00
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rating F


Reveal The Last Detail

LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail.

*HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.

Α5 Ai Processor 4K Gen6:Boost Your Viewing Experience

The α5 AI Processor 4K Gen6, delivers a truly powerful experience that's tailored to fit your preferences.

Redefine Scale Of 4K

Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.

*Image quality of upscaled content will vary based on the source resolution.

Ai Sound Pro

Rich audio immersion. AI Sound Pro's deep learning algorithms enhance sound by converting 2 channels of audio into 5.1.2 virtual surround, so you enjoy full sound for all the content you love. Sound settings are automatically adjusted based on what you're watching, for an exceptional audio-visual experience.

86"UR80 feature α7 AI Processor 4K Gen6.

*UR78, UR73 feature virtual surround 5.1 up-mix

Ai Brightness Control

AI Brightness Control ensures the perfect brightness level for any environment, adapting to brightness by surrounding ambient lighting.

See Uhd Tv On A Whole New Scale

Experience your favourite content up-close with an ultra-big 4K UHD TV.

The Perfect Fit For Full Sound

Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.

Wow Interface

When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.

*This feature is only supported on 2023 TV models. Support varies by model.

*Feature support varies by LG Soundbar model.

Webos 23 New Home: Tailored To Your Liking

From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

Quick Card

Create dedicated cards for your favourite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.

Ai Concierge

Get recommendations for new things to watch based on your voice search history.

Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Amazon Alexa Built-in, Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.

Cinema-Like Immersion At Home

Watch in 4K and enjoy a viewing experience like the ones in the cinema.

Filmmaker Mode

Enjoy movies as the director intended, without adjustments to the texture or other visual settings of the film.

Entertainment: Endless Content On Demand

Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.


Aaa Gaming Begins Here

Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

Game Optimizer & Dashboard

Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.

Game Optimizer & Dashboard

LG is partnered with some of the big names in the gaming industry, allowing you to enjoy the latest HDR games and immerse yourself in your gameplay.

Cloud Gaming

Get expanded access to your favorite games with Cloud Gaming compatibility through GeForce NOW.

Sustainability: Greener For Better

LG UHD TV's redesigned packaging uses single colour printing and a recyclable box.

*Content on box may vary by model or country.

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