SAMSUNG S90C SERIES 77 INCH OLED TV | QE77S90CATXXU
Prepare to be captivated. Whether you prefer dramatic thrillers or fantasy football, lose yourself in the viewing adventure with a contrast-rich picture. Let your picture do the talking with the sleek and thin LaserSlim design. You’ll see pure blacks, bright whites and dramatic color, while the audio pulls you into the action thanks to Dolby Atmos built-in and Object Tracking Sound Lite.
SAMSUNG OLED TECHNOLOGY
You’ll see your favorite movies, games and more in a whole new light thanks to the mesmerizing picture quality across a full range of gorgeous colors. Only a powerhouse brand like Samsung can provide incredible detail and unbelievable screen brightness.
NEURAL QUANTUM PROCESSOR WITH 4K UPSCALING
Sit back and be mesmerized as your content is transformed to 4K. Whether you’re streaming an HD movie, watching live sports, or looking back at home videos, experience it all transformed into sharp 4K resolution with our high-performance, AI-powered processor that upgrades your content scene-by-scene. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub, Dolby Atmos sound and expertly upscaled 4K resolution.
- Samsung OLED, combining limitless contrast with naturally bright colour
- Powerful HDR OLED brightness for lifelike picture detail
- Brightness, colour and detail boosted by our most intelligent AI-powered 4K processor
- Experience the brilliant picture from every angle, with minimal distracting glare
- Sound reimagined with Dolby Atmos Technology
- Neural Quantum Processor 4K: Our most intelligent 4K processor
- Motion Xcelerator Turbo Pro: 4K 144Hz TV motion for gaming-monitor performance
OLED: LIMITLESS CONTRAST MEETS NATURALLY BRIGHT COLOUR
Samsung's OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you'll experience intensely cinematic viewing - whatever you watch.
NEURAL QUANTUM PROCESSOR 4K: OUR MOST INTELLIGENT 4K PROCESSOR
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.
LASERSLIM DESIGN: AN ELEGANTLY MINIMAL TV THAT BLENDS RIGHT IN
With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.
MOTION XCELERATOR TURBO PRO: 4K 144HZ TV MOTION FOR GAMING-MONITOR PERFORMANCE
Conquer every enemy, even at soaring speeds. The TV and HDMI 2.1 work with next-gen consoles to deliver ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth and immersive 4K gaming.
QUANTUM HDR OLED: POWERFUL BRIGHTNESS AND DEEP CONTRAST
See the detail on your OLED screen. This TV has powerful HDR OLED brightness levels that brings out bright highlights, impeccable blacks and incredible depth, so you can see the detail in every scene.
PANTONE VALIDATED: AUTHENTIC COLOUR DISPLAY, VALIDATED BY PANTONE
Enjoy accurate and true-to-life colour, validated by PANTONE.
EYECOMFORT MODE: EASY ON THE EYES
The EyeComfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.
GAMING HUB: WHERE GAMING COMES TOGETHER. NO CONSOLE REQUIRED
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play.
SUPER ULTRAWIDE GAMEVIEW AND GAME BAR 3.0: ULTIMATE GAMING TV SETUP, GAME-CHANGING EXPERIENCE
Get the ultimate gaming TV setup. Play at wide 21:9 and ultrawide 32:9 aspect ratios and see more of your surroundings. Plus, the advanced Game Bar lets you quickly optimise your gameplay-whether that’s switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom.
AUTO GAME MODE: KNOWS WHEN YOU’RE READY TO PLAY
With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.
DOLBY ATMOS: SOUND REIMAGINED WITH DOLBY ATMOS
Dolby Atmos technology delivers a sound experience that you can feel around you. It creates an immersive and realistic impression of sound - when an aeroplane flies overhead in your favourite blockbuster, your TV's speakers simulate the overhead sound so it feels like it is above you.
OBJECT TRACKING SOUND LITE: SOUND THAT TRACKS THE ACTION ON-SCREEN
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.
SAMSUNG Q-SYMPHONY: SAMSUNG TVS AND SOUNDBARS PLAY TOGETHER IN PERFECT HARMONY
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.
SMART TV POWERED BY TIZEN: AN ABUNDANCE OF APPS AND SERVICES TO ENJOY
With the best-selling Samsung Smart TV you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.
SMARTTHINGS: CONTROL YOUR SMART HOME FROM YOUR TV
Control the devices in your connected smart home through your TV. From game consoles to Bluetooth speakers and 1000s of smart devices, this TV gives you simple control. You can monitor home cameras, or see who’s at the door from the comfort of your sofa. Finally, smart living – made simple.
SAMSUNG TV PLUS: ENTERTAINMENT FOR EVERY DAY. ALWAYS FOR FREE
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and American Idol only on Samsung. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.
- Neural Quantum Processor 4K Picture Engine
- One Billion Color
- Quantum HDR OLED
- HDR 10+ (ADAPTIVE/ GAMING)
- HLG (Hybrid Log Gamma)
- Self-illuminating pixels
- Perceptional Color Mapping
- Ultra Viewing Angle
- Real Depth Enhancer
- Motion Xcelerator Turbo Pro
- Noise Reduction
- Film Mode
- Smart Calibration
- AI Upscale
- Filmmaker Mode (FMM)
- Dolby Atmos
- OTS Lite
- MS12 5.1ch Dolby Digital Plus
- Audio Pre-selection Descriptor
- 2.1CH Speaker
- Multiroom Link
- Bluetooth Audio
- Active Voice Amplifier
- Adaptive Sound+
- Dual Audio Support (Bluetooth)
- Buds Auto Switch
- Far-Field Voice Interaction
- TV Plus
- Web Browser
- Media Home
- Video Communication: Google Meet
- Mobile Tap Mirroring
- Multi-View upto 2 videos
- Sound Wall
- Mobile Camera Support
- Easy Setup
- App Casting
- Ambient Mode+
- Wireless Dex
- Auto Game Mode (ALLM)
- Game Motion Plus
- Dynamic Black EQ
- Surround Sound
- Super Ultra Wide Game View
- Mini Map Zoom
- FreeSync Premium
- Brightness/Color Detection
- Caption (Subtitle)
- Extended PVR
- OSD Language: 28 European Languages + Russian
- Time Shift
- MBR Support
- Accessibillity - Voice Guide
- Accessibility - Learn TV Remote / Learn Menu Screen