Description
NEXT GENERATION PICTURE AND SOUND WITH COGNITIVE INTELLIGENCE
Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
FULL ARRAY CONTRAST WITH LIFELIKE DEPTH
Our Full Array LED, powered by Cognitive Processor XR, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life colour and depth.
SOUND FROM THE SCREEN, PICTURES AND SOUND IN HARMONY
Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience
HANDS-FREE HELP FROM GOOGLE
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.
RENEW, RECYCLE AND REDUCE, DESIGNED FOR THE ENVIRONMENT
Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X90K uses recycled plastics in its bezel. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.
A WIDE COLOUR SPECTRUM FOR REAL-WORLD SHADES AND HUES
Powered by Cognitive Processor XR, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.
ENJOY MORE DEPTH WITH DEEP BLACKS AND EXTRA BRIGHTNESS
Our Cognitive Processor XR enhances pictures in the same way as your eyes focus for real life colour and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.
RECREATING LOST TEXTURE, ALL YOUR CONTENT UPSCALED TO 4K
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
INTELLIGENT MOTION PROCESSING FOR FAST-MOVING, BLUR-FREE SCENES
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity analyses motion across several frames to ensure action stays smooth, bright and clear.
POWERFUL SOUND FROM THE SCREEN, MATCHES PICTURES PRECISELY
Our Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With X-Balanced speakers, you'll hear clear, high quality sound.
ALL YOUR ENTERTAINMENT UPSCALED TO 3D SURROUND SOUND
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.
BEST WITH SONY AUDIO
Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.
VOICE ZOOM 2 ENHANCES VOICES FOR CLEARER DIALOGUE
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
SUPREME PICTURES AND SOUND, WHATEVER THE ENVIRONMENT
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
STEP UP TO EVEN BETTER VIEWING, OPTIMISED WITH BRAVIA CAM
Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.
DISCOVER NEW WAYS TO ENJOY TV WITH BRAVIA CAM
You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls and other new experiences waiting to be explored
ENJOY VIDEO CHAT WITH FRIENDS AND FAMILY ON THE BIG SCREEN
Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.
WHAT YOU WANT TO WATCH, ALL IN ONE PLACE
Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.
EASILY CONTROL YOUR SMART HOME
Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.
SUPERSIZE YOUR SMARTPHONE FAVOURITES
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
SIMPLE AND PREMIUM REMOTE, EASY TO USE EVEN IN DARKNESS
We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.
EASILY FIND YOUR LOST REMOTE WITH YOUR VOICE
Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''OK Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it
EASY TO WIPE, ALWAYS STAYS CLEAN
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material
CONTROL ALL YOUR DEVICES WITH ONE SMART REMOTE
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
DESIGN: BEAUTIFUL MINIMALIST DESIGN THAT MAXIMISES ENTERTAINMENT
Our minimalist One Slate design maximises the screen and minimises the bezel so you stay focused on what's important - the picture. Enjoy truly immersive big screen viewing without distraction
PRESTIGE MULTI-POSITION STAND, VERSATILE FOR ANY TV POSITIONING
A 3-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
EVEN MORE STUDIO QUALITY ENTERTAINMENT, AS THE CREATOR INTENDED
With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the director’s imagination. and as it's Calman Ready, creators can even professionally calibrate it for use in production edits
WATCH NETFLIX IN STUDIO QUALITY, AUTOMATICALLY OPTIMISED
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions.
OPTIMISING PICTURES FOR ALL YOUR FAVOURITES
Enjoy more content as the creator intended. With BRAVIA CORE Calibrated mode, all movie including IMAX Enhanced titles will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
DESIGNED WITH THE ENVIRONMENT IN MIND
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
ENVIRONMENTAL FEATURES IN THIS PRODUCT
- Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
- Power Saving Mode helps save energy by adjusting the display brightness
- Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
4K FULL ARRAY LED
Whatever you're watching, you'll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR. Our Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You'll enjoy pictures enhanced with real life depth and contrast.
COGNITIVE PROCESSOR XR
Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analysed and cleaned, especially around the focal point, to give real life depth, extraordinary contrast and beautifully vivid colours.
XR TRILUMINOS PRO
Powered by Cognitive Processor XR, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.
XR 4K UPSCALING
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
XR HDR REMASTER
With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.
XR CONTRAST BOOSTER 10
By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.
4K XR SUPER RESOLUTION
XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.
XR MOTION CLARITY
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity analyses motion across several frames to ensure action stays smooth, bright and clear.
4K XR SMOOTHING
XR Smoothing creates smooth, natural 4K pictures as you watch, without the "banding" that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.
AUTO LOW LATENCY MODE
With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay - vital for fast-moving, high-intensity games.
VARIABLE REFRESH RATE
With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.
4K/120FPS
Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.
AUTO HDR TONE MAPPING
With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5 console's initial setup. Your PS5 automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you'll see the crucial details and colours in the brightest and darkest parts of the screen
AUTO GENRE PICTURE MODE
BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5 consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.
ACOUSTIC MULTI-AUDIO
Our Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With X-Balanced speakers, you'll hear clear, high quality sound
ACOUSTIC CENTER SYNC
When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.
3D SURROUND UPSCALING
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.
VOICE ZOOM 2
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
BLUETOOTH CONNECTIVITY
Connect Bluetooth compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.
AMBIENT OPTIMIZATION
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
READY FOR 360 SPATIAL SOUND
Tailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
WORKS WITH BRAVIA CAM
Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more
ACOUSTIC AUTO CALIBRATION
No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that's enhanced and optimised to your room.
LIGHT SENSOR
On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.
HANDS-FREE VOICE SEARCH
Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there's no more complicated navigation or tiresome typing – you just have to ask.
GOOGLE ASSISTANT
Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalised recommendations by saying, "what should I watch?" Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.
GOOGLE TV
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you
WORKS WITH APPLE AIRPLAY / APPLE HOMEKIT
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
CHROMECAST BUILT-IN
Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.
WORKS WITH OK GOOGLE
Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say "Ok Google" to get started.
SMART REMOTE
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
3-WAY MULTI-POSITION STAND
A 3-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
EASY TO WIPE
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.
LIVING DECOR
Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions
DOLBY VISION AND DOLBY ATMOS
Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound
FLUSH SURFACE
As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.
BRAVIA CORE
A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.
CREATOR CALIBRATED MODE
Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended
BOX CONTAINS:
- AC Power cord
- Batteries
- Operating instructions
- Quick setup guide
- Remote control
- Table top stand
- Voice remote control
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