Samsung 43" The Frame Art Mode 4K HDR QLED Smart TV

Art Mode

TV when it's on, art when it's off.

Matte Display

A glare-free* viewing experience.

Modern Frame Design With Bezel*

Designed to look just like a picture frame.

QLED 4K Technology

Naturally bright and colourful picture.

Make Your Own TV

The Frame is a stunningly slim TV that you’ll want to watch even when it’s off. More than just a TV – it’s a glare-free canvas that can be endlessly transformed to showcase the things you love in your home, inspiring you to reinvent your everyday space.

*Wires not shown. Customisable bezel sold separately.

Experience Glare-Free Picture Viewing: Matte Display

Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy beautiful artwork on a glare-free canvas*.

*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability

Designed to Look Just Like a Picture Frame: Modern Frame Design

The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flush to the wall, so it'll blend beautifully with your home

*Bezel sold separately. Wires not shown.

Style the Frame, Your Way: Customisable Bezels*

Switch up the colour and style of your Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display. It’s quick and easy to swap them whenever you fancy a change – all it takes is a snap to switch things up and refresh your everyday space.

*Customisable bezels each sold separately. For full availability, visit theframebezel.com.

TV When It’s On, Art When It’s Off: Art Mode

Instead of turning into a black screen, The Frame transforms into a showcase of beautiful artwork and photography when it's turned off, allowing the TV to become part of your décor. Enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**.

*Bezel sold separately. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.

Bringing World-Class Galleries to You: Art Store

Access over 2,000 beautiful works of art from world-renowned institutions on the Art Store* - spanning iconic classics to contemporary stunners - to find the perfect piece that matches your every occasion.

*Separate Art Store subscription required to access full selection. ** Art pieces in the Art Store are subject to change without prior notice.

Frame Your Most-Loved Moments: My Photo

Elevate your photos to new artistic heights. It's easy to upload and exhibit your own photography or a new family portrait on your TV - simply send your photos to The Frame TV via your smartphone* or a USB flash drive. **Internet connection, compatible Android or iOS device and SmartThings app required. Photos will be displayed at the original resolution.

Your Art, Your Way: Matte Canvas

Choose from different matting options to style up your art, making your piece look even more realistic. With Art Mode, you get 5 different types of layout styles and a palette of 16 different colours to find the perfect fit with your home.

Senses Your Presence: Motion Sensor

When you're in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you're there. When you leave, it turns off into standby mode to save energy.*Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting condition.

The Ideal Way to Appreciate Art, in Any Light: Brightness Sensor

The Brightness Sensor detects ambient light and automatically adjusts the screen's brightness and colour tone to perfectly match the art piece on display.**Brightness sensor performance may vary depending on the ambient brightness level.

Minimal Fuss, Maximum View: Slim Fit TV Wall Mount & One Near-Invisible Cable

Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And with the One-Near Invisible Cable you won't have to worry about cable management as you can have just one cable for all your connections.*Slim Fit TV Wall Mount, One Near-Invisible Connection (5m) and One Connect Box are included in-box. **The distance between the wall and TV may vary depending on the wall type and installation method. One Connect Box required for installation.

Take Your View to New Heights: Height Adjustable Stand

The Frame is flexible enough to work with your home set-up too. Thanks to the adjustable TV stand design, simply set your TV at the height of your liking to make room for your soundbar.*Soundbar sold separately. *Height Adjustable Stand featured from 43" and above. The height adjustment range is 25 mm.

Explore Possibilities of Rotating Screen: Auto Rotating Wall Mount*

Watch your content how it was filmed - either vertically or horizontally - with a wall mount that rotates your TV* to suit your content.*Auto Rotating Wall Mount sold separately and compatible with 45" to 65 The Frame. *TV should be mounted on a levelled wall with no protrusions. TV must be connected to the optical cable (included in-box) and installed externally. In-wall cabling will cause resistance and interfere with rotation.

Horizontal or Vertical? the Choice is Yours: Auto Rotating Stand*

Auto Rotating Stand allows you to rotate the screen horizontally or vertically. So that you can enjoy your favourite content, just like it was filmed.*Auto Rotating Stand sold separately and compatible with 43" to 65" The Frame.

Make It Stand Up and Stand Out: Studio Stand*

Free up some space with the free-standing and cable-concealing Studio TV Stand*. And watch as it elevates your TV into a piece of art in its own right.

*Studio Stand sold separately. Compatible with The Frame 50" to 65" sizes only. **Wires not shown.

An Intelligent Al Processor That Automatically Optimises the Picture and Sound: Quantum Processor 4K

Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces Al to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn't filmed that way.

Naturally Bright and Colourful Picture: Powered by Quantum Dot

See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour- validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Easy on the Eyes: Eyecomfort Mode

Brilliant viewing, no matter the time of day. Sit back, as The Frame automatically readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

An Abundance of Apps and Services to Enjoy: Smart TV Powered by Tizen

With the best-selling Samsung Smart TV* you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** - all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.

*Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia. **Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. ***Studio Stand and bezel sold separately.

Mirror All Your Content on the Big Screen: Mobile Mirroring

Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen with easy screen mirroring. * You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2. ***Internet connection, compatible smartphone and Samsung SmartIhings app required.

**Apple and AirPlay 2 are trademarks of Apple Inc, registered in the U.S. and other countries.

See It All at Once, on the Big Screen: Multi View

Multi-tasking has never been so easy on a split TV screen. Finally, you can watch what's on TV and on your phone at the same time -without having to look away*. Handy if you want to catch that live workout, without missing a second of your favourite drama.

*Mobile mirroring functionality requires internet connection and Android or iOS device.

Cinematic Sound Reimagined: Dolby Atmos

Dolby Atmos technology delivers a sound experience that you can feel all around you*. It works with the TV's 4 built-in speakers to create an incredibly immersive impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you. *50 and 43 The Frame support Dolby Atmos@ with virtual top speakers and OTS Lite.

Samsung TVs and Soundbars Play Together in Perfect Harmony: Samsung Q-Symphony

Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

*Q-Symphony is available only with compatible Samsung soundbar. Soundbar sold separately.